Shortlist 2025
Campaigns
Best Campaign - Asia Pacific
Chat NT
Edelman Australia
Client: Tourism NT
From September, Australia’s Northern Territory faces a decline in tourists due to misconceptions about the heat and wet weather. While this is the low season in the NT, it's peak ‘summer’ for the rest of Australia. We needed to show Australians that the ‘low season’ in summer, was actually the perfect time to visit. We convinced Austra...
Food Funeral
Weber Shandwick
Client: Green Food Bank
China is responsible for a staggering 135 million tonnes of food waste annually, and we needed to get the public to stop their indifference to the issue. Delving into Chinese culture, we found inspiration in the deep respect held for departed ancestors and loved ones, leading to the concept of the world's first food funeral. The Food F...
Lifebuoy Diagnosticker
Edelman Singapore
Client: Unilever Lifebuoy
The Lifebuoy Diagnosticker campaign tackled a critical healthcare challenge in Indonesia—delayed doctor consultations in remote areas, often resulting in severe illness among children. The innovative solution integrated a reusable thermometer into Lifebuoy soap packaging, enabling mothers to accurately detect early signs of fever, a pr...
Lovin' Me
Golin Singapore
Client: McDonald's Singapore
The mental health crisis among young people in Singapore has escalated – exponentially compounded by relentless pressures such as excessive social media use, unattainable body image standards and the pervasive threat of cyberbullying. With insights from local tertiary institution Republic Polytechnic, we created a campaign for y...
National Women's Checkup Week
GCI Health
Client: Roche Diagnostics
Cervical cancer is the only almost entirely preventable cancer. Yet, it still affects millions of women every year, with Asia accounting for 58% of deaths from the disease worldwide. The Human Papillomavirus (HPV) is the cause in 99% of cases. Regular screening is vital to identify the presence of the virus and abnormal cells be...
The HIV Café
Golin Taipei
Client: Taiwan AIDS Society and Taiwan AIDS Nurses’ Association
To challenge outdated perceptions of people living with HIV amongst HCPs, we created a unique cafe' - The HIV Cafe' which doesn't just serve coffee, it serves hugs.
Best Campaign - Europe (outside UK)
Get Trained, Save Lives! CPR campaign for football fans
UEFA / ERC
UEFA and the European Resuscitation Council have teamed up to create awareness of sudden cardiac arrest and train football fans, players, staff and EURO2024 volunteers in CPR skills. The ‘Get Trained, Save Lives campaign’ reached a population of 4.7 million fans on the importance of CPR and educated over 170,000 football enthusiasts (i...
Powerade: The Vault
Ogilvy
Client: Powerade
"The Vault" – Powerade’s Olympic campaign featuring Simone Biles – transcended traditional sports marketing by addressing the critical issue of mental health in athletics. Capitalizing on Biles' courageous decision to prioritize her well-being during the 2021 Olympics, the campaign celebrated her triumphant return to competition. Throu...
Reversing the narrative on anniversaries
IKEA Germany
The 50th anniversary of IKEA on October 17th 2024 redefined how much impact corporate events can have when empowered by PR. A company‘s milestone became a national movement, blending nostalgia, humor and innovation to inspire millions. New standards in earned media and cutting-edge channels made history and established IKEA as the cu...
SkyShowtime's Yellowstone Cowboy Camp
SkyShowtime
On 12th November 2024, the highly anticipated latest season of hit Cowboy drama Yellowstone launched on SkyShowtime, Europe’s newest streaming service and the exclusive home of the Yellowstone universe across 22 markets in Europe. Starring Kevin Costner, Kelly Reilly, Cole Hauser, Luke Grimes and Wes Bentley, Yellowstone chronicles the...
Supercube
Weber Shandwick Cologne
Client: Knorr
CHALLENGE: Knorr, Unilever's largest food brand, has a mission to get as many people as possible eating healthy vegetables by "making the good stuff, irresistible". The problem. Some people really, really HATE vegetables. IDEA: "Fussy", "picky", "difficult"... Society labels those of us who struggle to eat veggies. Yet 1 in 4 peo...
Tag des Denkmals
Ketchum Austria
Client: Österreichisches Bundesdenkmalamt (Austrian Federal Monuments Office)
The Austrian Federal Monuments Office aims to use the annually „Tag des Denkmals“ (Day of Monuments) to raise awareness about its responsibilities regarding the preservation of Austria‘s cultural heritage and to open up all different kinds of monuments for regular visitors. The goal is to highlight the diversity of monuments acros...
The ‘Turbo’ PAX Faces the Toughest Jury
IKEA Germany
IKEA furniture is an integral part of German homes – it accompanies many people through the most diverse phases of their lives since 50 years. As such, the PAX wardrobe system is woven into stories of friendships, moves, and new beginnings. But the old PAX should be history - a new folding construction, the 'Turbo' PAX, will take over....
Uber: Go Anywhere
Hope&Glory
Client: Uber
We created and executed against a new positioning for Uber – “Go Anywhere – aimed at delivering a “multi-modal travel” message for the platform. Our campaigns (both cross-market executions and global in amplification) delivered over 1,200 pieces of editorial and social content that reached 500 million people. The outputs o...
Best Campaign - LatAm
Free the Voices
LLYC
Free the Voices is a groundbreaking campaign addressing discrimination against LGBTQI+ voices in the digital space, where over 70% of digital content lacks diverse representation. In the culturally rich but challenging context of LATAM, we combined creativity and innovation to lead change. Through Monoceros’ Fonos platform, we cr...
Starting a Web 3 Avalanche in Latin America
Sherlock Communications
Client: Avalanche
Avalanche, a decentralized, open-source blockchain, aimed to boost its presence in Latin America through the first Avalanche Summit in Argentina, coinciding with its Avalanche 9000 upgrade launch. The campaign targeted Web3 developers, entrepreneurs (especially in gaming), and investors, emphasizing Avalanche's scalability, speed, low ...
T-SEARCH, The #OutfitOfVisibility
Cappuccino
Client: NGO Mães da Sé
Every year, over 40,000 children go missing in Brazil—116 every single day. Despite the alarming scale of this crisis, it remains largely invisible to society. Mães da Sé, an NGO founded by mothers of missing children, tirelessly works to reunite families. Yet, they struggle for visibility in a country captivated by celebrity culture—a...
The Macallan Leverages It's Brand Ethos With An Emotional Touch And Closer To Their Target Audiences
another (SEC Newgate)
Client: The Macallan
The Macallan: Reinforcing Luxury Leadership As competition intensified, The Macallan—Brazil and Colombia’s top premium single malt—partnered with Another to deepen emotional connections and showcase its exclusivity. Through powerful storytelling, strategic media relations, and immersive experiences like The House of The Macallan even...
Best Campaign - Middle East
Be Moved in a Thousand Ways
Memac Ogilvy
Client: Saadiyat Cultural District
Saadiyat Cultural District in Abu Dhabi, slated for completion this year, represents the UAE's dedication to both its heritage and a progressive future. This ambitious project, boasting a high concentration of cultural institutions like Louvre Abu Dhabi, Manarat Al Saadiyat, and future additions such as the Guggenheim Abu Dhabi and Zay...
I Care by Burson and The Royal Commission for AlUla
Burson
Client: The Royal Commission for AlUla
Burson and the Royal Commission for AlUla (RCU) created a vanishing artwork that acted as powerful metaphor about the transient nature of cultural legacies. The renowned landscape artist David Popa was commissioned to create an ephemeral artwork at Hegra, Saudi Arabia’s first UNESCO World Heritage Site. The artwork took the shape of tw...
National Experts Program 4.0
Seven Media
Client: National Experts Program
The National Experts Program (NEP) is a prestigious initiative launched under the guidance of His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE. It aims to cultivate top Emirati professionals and align their expertise with the UAE’s Centennial 2071 vision. Seven Media was entrusted with designing and executing an in...
Selfless Shelves
Current Global MENAT
Client: Puck
Taking inspiration from the wider conversations around COP28 which in 2024 was held in the Middle East for the first time, we wanted to find a way to make a difference in the communities that we serve. Puck’s ‘Selfless Shelves’ found five Lebanese women and gave them a platform to share their stories and sell their homemade ‘mou...
UNCCD COP16 - GIVING A VOICE TO THE LAND
Burson
Despite more than 3.2bn people globally being impacted by land degradation, it lacked the public awareness and political prioritization it deserved. UNCCD COP16 needed to break through this barrier, engaging diverse audiences worldwide, from policymakers and scientists to local communities and youth. The Kingdom of Saudi Arabia also pl...
Best PR Software or AI Platform
Chat NT
Edelman Australia
Client: Tourism NT
From September, Australia’s Northern Territory faces a decline in tourists due to misconceptions about the heat and wet weather. While this is the low season in the NT, it's peak ‘summer’ for the rest of Australia. We needed to show Australians that the ‘low season’ in summer, was actually the perfect time to visit. We convinced Austra...
Personal Longevity Indicator: Inspiring Brazilians to Plan for a Better Future
Edelman Brazil
Client: Grupo Bradesco Seguros
Bradesco Seguros launched the Personal Longevity Indicator (PLI) to make longevity planning more tangible for Brazilians. As life expectancy rises, the initiative aimed to demystify aging, encourage proactive planning, and inspire behavioral change. Challenge & Strategy Longevity remained an abstract topic despite growing inte...
‘Democratizing design for the workplace’
MARCO
Client: Canva
Canva was founded in 2013. During its first decade, Canva democratized access to design, so that every person, regardless of their design experience, expertise or knowledge, is able to create first-class designs thanks to the platform. After having successfully fulfilled its mission with more than 220 million monthly active user...
Best Use of AI or PR Software
Alzheimer's Intelligence
Zeno Group
Client: Lenovo
Most of us think of Alzheimer’s as a slow, progressive, life-limiting disease that narrows human horizons, ending in a distressing death for sufferers and carers alike. Yet there are 55 million people* around the world living with some form of dementia today and 30 million new cases* diagnosed every year. Despite more people living wit...
Free the Voices
LLYC
Free the Voices is a groundbreaking campaign that used AI to create the first repository of diverse synthetic voices. Through Monoceros’ Fonos platform, 1,200 voice donations from LGBTQI+ individuals across 12 countries were transformed into authentic voices in four languages: Spanish, English, Brazilian Portuguese, and European Portug...
Meet Your Digital Self
Zeno Group
Client: Lenovo
Meet Your Digital Self for Lenovo powerfully explores the emerging digital divide between generations and its negative impact on young people’s mental health. In a world where Gen Z spends a huge amount of time online, their digital selves can often be a very different – and more authentic – version of the person they present in real l...
The Land
Burson
Client: COP16 Media Committee
Over 3.2 billion people globally are affected by land degradation, desertification & drought yet the issue lacked widespread awareness and urgency. UNCCD COP16 faced the challenge of making a highly technical environmental crisis personal and actionable for global audiences, especially in Saudi Arabia, hosting the event for the first t...
Citizenship
DOOM mowers
Prime Weber Shandwick
Client: Husqvarna
DOOM MOWERS is a PR activation that harnesses technology to attract talent and build brand awareness for Husqvarna robotic lawnmowers. By installing the legendary PC game DOOM onto robotic mowers, we transformed them into unexpected gaming consoles. Combined with an epic trailer that media outlets loved to share, we reached far beyond ...
From Headlines to Action, Advancing the Circular Economy in Latin America
Sherlock Communications
Client: Ellen Macarthur Foundation
In 2024, the Ellen MacArthur Foundation (EMF) aimed to raise awareness and drive adoption of circular economy principles across Latin America, particularly in Brazil. The campaign focused on media engagement, policymaker influence, and public education to position EMF as a leading authority on the subject. Key challenges included pol...
Tray It Right: Shoes Go Here!
Concept Public Relations India
Client: Anand Nichani
In August 2024, Anand Nichani identified a critical hygiene issue during his travel from Bangalore to Delhi: travelers placing muddy shoes in the same trays as personal items at airport security checks. This observation led to the "Tray It Right: Shoes Go Here!" campaign, advocating for dedicated shoe trays to separate footwear from pe...
UNCCD COP16 - GIVING A VOICE TO THE LAND
Burson
Despite more than 3.2bn people globally being impacted by land degradation, it lacked the public awareness and political prioritization it deserved. UNCCD COP16 needed to break through this barrier, engaging diverse audiences worldwide, from policymakers and scientists to local communities and youth. The Kingdom of Saudi Arabia also pl...
Consumer Launch
Bestie Mode: Coca-Cola and OREO Team Up for a Flavorful Friendship!
Ogilvy & Weber Shandwick
Client: Coca-Cola and the OREO® brand
In 2024, Coca-Cola® and the OREO® brands teamed up as “Besties” to create two exclusive and limited-edition products: OREO® Coca-Cola™ Sandwich Cookie and Coca-Cola® OREO™ Zero Sugar Limited Edition. The collaboration was built on culturally relevant expressions embracing the theme of friendship to connect with and inspire Gen Z. While...
Catch A Cat Burglar: Purry Duty
Weber Shandwick
Client: TEMPTATIONS
In a pet food category that’s over 90% saturated, it’s increasingly challenging to break through. Faced with a new main-meal cat food offering, we needed to find a unique way for America’s #1 cat treat brand to cut through the clutter. We needed to find a platform worthy of sharing our irresistible new product. Everyone knows the...
Launching cult US snack brand Cheez-It in the UK
Tin Man
Client: Cheez-It
Cheez-It – the multi-million-dollar US snack brand - wanted to launch in the UK with a bang, supported by a new TV ad focussing on the powerful ‘Cheez-hit’ it gives snack lovers. We were tasked with translating the brand’s cheeky humour and cult US status to an audience of Brits, dialling up the product’s real cheese credentials...
Liquid I.V. Goes from SoCal Cool to Global Superstar
Ketchum/Omnicom (OPRG)
Client: Liquid I.V. (LIV) / Unilever Health & Wellbeing Collective
Thirsty for a challenge? Liquid I.V.’s global launch wasn’t just about introducing a new hydration product—it was about reshaping how the world sees hydration. With 75% of people walking around dehydrated, the demand was clear. But research revealed that consumer awareness varied wildly across the 6 target markets. So, our mission was ...
Made of Metal
The Romans
Client: OnePlus
We rewrote the tired smartphone launch playbook with our launch of the OnePlus Nord 4. Inspired by the phone’s all-metal design, we recruited Finnish metal band Lordi to create Made of Metal, an electrifying track celebrating both the phone and the spirit of heavy metal. A pan-European teaser campaign and accompanying mockumentar...
“There is no second”: Launching the CUPRA Terramar at the America’s Cup
CUPRA
As part of the largest product offensive in its history, CUPRA launched the CUPRA Terramar, a new electrified sporty SUV, during the 37th Louis Vuitton America’s Cup, Barcelona. CUPRA embraced the motto "There is no second", connected to the competition since its first edition in 1851, for the CUPRA Terramar’s world premiere event, ...
Content
AME Cada Conquista: Empowering Young People and Adults with SMA
Zeno Brazil
Client: Biogen Brazil
Biogen Brazil’s "AME Cada Conquista" campaign brought visibility to Spinal Muscular Atrophy (SMA) Type 3, a rare condition affecting young people and adults, often overlooked in public discussions. The initiative aimed to combat misinformation, amplify patient voices, and emphasize the importance of multidisciplinary care. Strat...
Made of Metal
The Romans
Client: OnePlus
We rewrote the tired smartphone launch playbook with our launch of the OnePlus Nord 4. Inspired by the phone’s all-metal design, we recruited Finnish metal band Lordi to create Made of Metal, an electrifying track celebrating both the phone and the spirit of heavy metal. A pan-European teaser campaign and accompanying mockumentar...
More than Perfect
Exposure
Client: the LEGO Group
It’s a sad and universal truth that society takes male creatives more seriously than females. Girls as young as five are having their creative confidence stifled by the pressure of perfection and limiting language. This implicit bias continues into adulthood and restricts their opportunities in male-dominated creative industries. ...
Peoples' Climate Vote
Browning Environmental Communications
Client: United Nations Development Programme
At a time of skyrocketing inflation and global conflict, how could the UN Development Programme (UNDP) keep the climate catastrophe front-of-mind with policymakers amidst competing political priorities? The “Peoples’ Climate Vote” gave voice to the world’s citizenry, who seized on the opportunity to call on their leaders for action. A ...
Picture of Health
PrettyGreen
Client: Bupa
Despite strong brand awareness, Bupa is known to many as a health insurer. But as a leading global healthcare brand, Bupa has a much bigger purpose to help people live longer, healthier, happier lives and make a better world. In a year that the world’s attention was turning to an epic ‘summer of sport’ anchored by Paris 2024, Bup...
Stitch + Spice
MSL
Client: PUMA
The Stitch + Spice documentary breaks down the conventional “big brands vs. powerless factory workers” narrative, uncovering a story that is more honest, unfiltered, and profoundly inspiring. Over 25 minutes, we follow Luke Jaque-Rodney—a food-obsessed content creator and PUMA Voice of a RE:GENERATION—and Forbes sustainability journali...
Sustainable Cities Index 2024: 2000 days to achieve a sustainable future
Man Bites Dog
Client: Arcadis
In 2015, Man Bites Dog invented the first-of-its-kind Sustainable Cities Index (SCI): a pioneering thought leadership campaign that propelled the specialist topic of urban sustainability onto the mainstream news and business agenda and created a powerful brand platform for Arcadis. With the sixth edition of the SCI due to be published ...
The Rise of the Aggro-rithm
Tin Man and Nice & Serious
Client: Vodafone
Misogyny is dramatically rising amongst young boys, fuelled partly by influencers like Andrew Tate. But also, AI powered algorithms are pushing more and more of this dangerous content to boys online and impacting impressionable young minds. The problem is, AI-powered algorithms are an invisible force and their impact is almost im...
Corporate Branding
Beyond Cybersecurity: Boosting Akamai’s Profile in Latin America
Sherlock Communications
Client: Akamai
Akamai Technologies, a leader in cloud computing and cybersecurity, was looking to expand its market share in Brazil and Mexico in 2024. The company sought to position itself as a cybersecurity and digital transformation leader, targeting senior IT professionals, developers, and C-Level decision-makers, particularly in the e-commerce s...
Hello, Yellow
Burson
In 2024, two PR agency giants—BCW and Hill & Knowlton—merged to become Burson, instantly shaking up the industry. Burson needed a launch that wasn't just big, but was unforgettable. They wanted to wow clients and rally their employees. Their plan? A social-first blitz that would unveil Burson to the world and turn their 6,000 employees...
New Gold Standard: Changing the Narrative
Zeno Group
Client: Robinhood
Copilot Robinhood, known for democratizing finance, faced challenges in changing its perception from a day-trading app to a full-service financial platform, especially after the GameStop saga of 2021. To rebuild trust and brand affinity, Robinhood, in collaboration with Zeno Group, launched its first credit card, the Robinhood Gold C...
Corporate Social Responsibility
I Care by Burson and The Royal Commission for AlUla
Bur
Client: The Royal Commission for AlUla
Burson and the Royal Commission for AlUla (RCU) created a vanishing artwork that acted as powerful metaphor about the transient nature of cultural legacies. The renowned landscape artist David Popa was commissioned to create an ephemeral artwork at Hegra, Saudi Arabia’s first UNESCO World Heritage Site. The artwork took the shape of tw...
Lupa do Bem
Sherlock Communications
Lupa do Bem, created by Sherlock Communications, is a Corporate Social Responsibility (CSR) initiative that supports small and medium-sized NGOs across Latin America. It aims to give visibility, empower, and connect these organizations with volunteers and corporate donors. Since its launch, Lupa do Bem has mapped over 400 NGOs and impa...
Order Anywhere In Sign
Edelman India
Client: KFC India
KFC led an industry wide movement by introducing a first-of-its-kind interactive Sign Language kiosk which taught users how to order their favourite food in Indian Sign Language from not just KFC but 30+ brands in India. People could learn to order anything, from an Aloo Tikki Burger to a Masala Dosa to a Margherita pizza, in just a fe...
SHT
Edelman Canada
Client: IKEA Canada
This work was a simple, subversive solution to a tax policy that was unfairly charging Canadians 13% HST (Harmonized Sales Tax) twice on second-hand items. Embracing our values of sustainability and affordability, IKEA introduced a counter tax, -13% SHT (Second-Hand Tax) to effectively eliminate the double tax. What began as a transact...
The Move to -15
Edelman
Client: DP World
For 100 years, we’ve shipped frozen food at the standard temperature of -18 Degrees Celsius. As every degree has significant impact on global warming, we asked a game-changing question: does the temperature have to be that cold? After months of research, academics came to a ground-breaking conclusion: A temperature change of th...
Creative Idea
Alzheimer's Intelligence
Zeno Group
Client: Lenovo
Most of us think of Alzheimer’s as a slow, progressive, life-limiting disease that narrows human horizons, ending in a distressing death for sufferers and carers alike. Yet there are 55 million people* around the world living with some form of dementia today and 30 million new cases* diagnosed every year. Despite more people living wit...
Code My Crown
Edelman
Client: Unilever/Dove
For today’s digital-native generation, representation in gaming is as crucial as in real life. We uncovered: 74% of developers said they would play a role in promoting better representation of textured hair in video games – if they could learn how to code textured Black hair. So, we collaborated with Open-Source Afro Hair Library...
Desk Break
Golin
Client: ASICS
In 2024, as workers increasingly returned to sitting in the office, ASICS identified the desk as a danger to mental health and took on limp corporate wellness culture to inspire the world to move. Making the world’s scariest boss – Brian Cox - a mental health champion, launching the first employment contract clause for movement and cre...
DOOM mowers
Prime Weber Shandwick
Client: Husqvarna
DOOM MOWERS is a PR activation that harnesses technology to attract talent and build brand awareness for Husqvarna robotic lawnmowers. We installed the legendary PC game DOOM onto robotic mowers, transforming them into unexpected gaming consoles. Combined with an epic trailer that media outlets loved to share, we reached far beyond the...
FIGHT FOR LIGHT INSTALLATION
DTEK
No energy system in modern history has faced such massive attacks and destruction from Russian rockets and CUAVs as Ukraine's. DTEK team decided to bring destroyed by one of this shelling thermal power plant 40-ton transformer to the centre of Kyiv and modify it into art object and space. As a reminder to millions of viewers in Ukraine...
Meet Your Digital Self
Zeno Group
Client: Lenovo
Meet Your Digital Self for Lenovo powerfully explores the emerging digital divide between generations and its negative impact on young people’s mental health. In a world where Gen Z spends a huge amount of time online, their digital selves can often be a very different – and more authentic – version of the person they present in real l...
Supercube
Weber Shandwick Cologne
Client: Knorr
CHALLENGE: Knorr, Unilever's largest food brand, has a mission to get as many people as possible eating healthy vegetables by "making the good stuff, irresistible". The problem. Some people really, really HATE vegetables. IDEA: "Fussy", "picky", "difficult"... Society labels those of us who struggle to eat veggies. Yet 1 in 4 peo...
T-SEARCH, The #OutfitOfVisibility
Cappuccino
Client: NGO Mães da Sé
Every year, over 40,000 children go missing in Brazil—116 every single day. Despite the alarming scale of this crisis, it remains largely invisible to society. Mães da Sé, an NGO founded by mothers of missing children, tirelessly works to reunite families. Yet, they struggle for visibility in a country captivated by celebrity culture—a...
Employee Communications
Embedding Unilever’s Growth Action Plan strategy to global employees
Unilever
The Growth Action Plan (GAP) was introduced at Unilever in October 2023 by incoming CEO Hein Schumacher, with the objective to drive competitive, consistent and profitable growth and unlock higher performance. The GAP guided Unilever's strategic approach from October 2023 - November 2024 and has helped the business drive sales and volu...
Hello, Yellow
Burson
In 2024, two PR agency giants—BCW and Hill & Knowlton—merged to become Burson, instantly shaking up the industry. Burson needed a launch that wasn't just big, but was unforgettable. They wanted to wow clients and rally their employees. Their plan? A social-first blitz that would unveil Burson to the world and turn their 6,000 employees...
Raytheon UK Olympics 2024
Raytheon UK
In the summer of 2024, we held the Raytheon UK Olympic Challenge. This employee engagement campaign was designed to capitalise on a significant global event to bring together our employee population in a fitness challenge to build connection and camaraderie. Combining our strategic strands of wellbeing, belonging and connection,...
Shortlist: The First Line of Defense: Educating Employees to Combat Threats
Kyndryl
In response to the rising threat of sophisticated cyberattacks, Kyndryl started a journey to develop a customized, in-house cybersecurity education program in 2023. By 2024, the CompanyKyndryl started seeing an increasing number of deepfakes – using sophisticated social engineering to use voice and video of our CEO to make urge...
The Sanofi Cup
Sanofi
At French pharmaceutical company Sanofi, we needed a spark; something to ignite a culture change that would take our internal business transformation to the next level. Employees all knew our “One Sanofi” global integration story by this point. Now we needed them to truly feel part of one company. “The Sanofi Cup,” our own inter...
Yours for 200 Years
Tin Man
Client: Cadbury
200 years ago, John Cadbury opened a grocer’s shop in Birmingham that set off a chain of events leading to the existence of the infamous chocolate brand known, loved and enjoyed by millions of people around the world today. Cadbury has come a long way since 1824 but one thing that never changes is the generous spirit it brings t...
Event Activation
A Musical ARvolution in Mexico
Sherlock Communications
Client: Snapchat
Snapchat partnered with Sherlock Communications to reposition itself as Mexico’s leading Augmented Reality (AR) tool, targeting Gen Z and Millennials. Facing competition from other platforms, the campaign aimed to showcase Snapchat’s unique AR capabilities and increase daily active users. The strategy centered on real-time, immersive...
Coca-Cola Meals 2024: Foodmarks
Ogilvy
Client: Coca-Cola
In 2024, Coca-Cola sought to strengthen its connection to meals and drive market share growth by deepening cultural engagement with Gen Z and millennials. Building on its 2021 "Real Magic" platform, the company launched the “A Recipe for Magic” initiative, which emphasized that the right combination of the perfect moment, the perfect m...
DOOM mowers
Prime Weber Shandwick
Client: Husqvarna
DOOM MOWERS is a PR activation that harnesses technology to attract talent and build brand awareness for Husqvarna robotic lawnmowers. By installing the legendary PC game DOOM onto robotic mowers, we transformed them into unexpected gaming consoles. Combined with an epic trailer that media outlets loved to share, we reached far beyond ...
Going For Gold: Delivering an AI-Powered Olympics
WE Communications
Client: Intel
Intel had discovered that many people didn't fully understand AI or how Intel was driving its development beyond tech circles. To change this, we conceptualized a revolutionary AI-powered Olympics at Paris 2024, building on Intel’s sports heritage and position as the AI Platform Partner of Paris 2024 to connect with and educate broader...
Igniting the Olympic Spirit at Sanofi
Sanofi
How do you jump-start culture change? At pharma company Sanofi, three years into a global integration of 50+ businesses, we needed that spark. Employees knew the “One Sanofi” story now, but truly seeing it as one company – and instinctively feeling they were “Sanofians” – was still a challenge. We needed something bold. A signal. Actio...
Racing Redefined
Brandnation
Client: E1
What do Tom Brady, Will Smith and Steve Aoki have in common? They’ll all superstar owners of teams in the UIM E1 World Championship – the world’s first and only all-electric raceboat series. Racing Redefined is the PR launch a brand-new global sports championship with no precedent – one that exists at the intersection of m...
Healthcare
Allegra Airways
Edelman USA
Client: Sanofi
Research showed that the combination of pollen and pollution made allergies 3x worse. In response to the worsening air quality in North America -- and the increasing conversation around it due to wildfires and more, we introduced Allegra Airways. The world’s first navigation tool designed to provide real-time running, biking, and wa...
Codes of Life: Disrupting Misinformation on Gene Therapy
Edelman Brazil
Client: Pfizer Brazil
Pfizer faced a critical challenge in addressing misinformation surrounding gene therapy, a groundbreaking medical innovation often misunderstood by the public. This campaign aimed to educate, combat stigma, and build trust by demystifying gene therapy in an engaging and accessible way. To achieve this, the strategy was built arou...
Lifebuoy Diagnosticker
Edelman Singapore
Client: Unilever Lifebuoy
The Lifebuoy Diagnosticker campaign tackled a critical healthcare challenge in Indonesia—delayed doctor consultations in remote areas, often resulting in severe illness among children. The innovative solution integrated a reusable thermometer into Lifebuoy soap packaging, enabling mothers to accurately detect early signs of fever, a pr...
Liming with Gran
Ketchum UK
Client: Genomics England & Cambridge University
In the UK, one in 17 people have or are at risk of developing a serious genetic condition - many of which could be prevented through family health conversations. Yet, in the UK’s Caribbean community, these conversations were rare due to cultural taboos. This silence had dire consequences: Caribbean men face a two-thirds higher risk of ...
National Women's Checkup Week
GCI Health
Client: Roche Diagnostics
Cervical cancer is the only almost entirely preventable cancer. Yet, it still affects millions of women every year, with Asia accounting for 58% of deaths from the disease worldwide. The Human Papillomavirus (HPV) is the cause in 99% of cases. Regular screening is vital to identify the presence of the virus and abnormal cells be...
The HIV Café
Golin Taipei
Client: Taiwan AIDS Society and Taiwan AIDS Nurses’ Association
To challenge outdated perceptions of people living with HIV amongst HCPs, we created a unique cafe' - The HIV Cafe' which doesn't just serve coffee, it serves hugs.
Vagina Privacy Network
The Weber Shandwick Collective
Client: MSI Reproductive Choices
When the constitutional right to abortion was overturned in 2022, American women saw their rights blasted back 50 years. MSI Reproductive Choices, one of the world’s largest reproductive rights organizations, wanted to help women safeguard their medical autonomy and drive donations to expand access to reproductive care. But whil...
Influencer Marketing
Flying High with Virgin Atlantic and Rylan
Tin Man
Client: Virgin Atlantic
Post-pandemic, the premium travel market saw a huge boom in business and leisure travellers. But the demand for Economy was lagging. The new ATL campaign focussed on how special it feels to fly Economy with Virgin Atlantic. Our job was to transform this into a premium, aspirational PR and social campaign. Virgin Atlantic ...
LOW SALT CLUB: REDUCING JAPANESE YOUTH'S SALT INTAKE
Edelman Japan
Client: Ajinomoto
Ajinomoto Co., Inc. launched the LOW SALT CLUB campaign to address Japan’s excessive salt consumption—an average of 10 g/day, double the WHO’s recommendation. Leveraging the umami-enhancing properties of AJI-NO-MOTO®, the campaign aimed to educate Gen Z about "delicious salt reduction" while reshaping the brand’s health-conscious image...
Play Pokémon GO
Burson
Client: Niantic Labs
Pokémon GO, the world’s leading augmented reality game, wanted an unforgettable KSA launch campaign that would bring its hit mobile title to millions of avid gamers across the country. With Niantic’s previous attempts at bringing the game to the Saudi market having faced setbacks, Burson’s challenge was to build trust and recognit...
Shortlist: Redefining Father’s Day Gifting | Digital Voices x DoorDash
Digital Voices
Client: DoorDash
DoorDash, a leading US delivery platform, partnered with Digital Voices, a Global Influencer Marketing Agency, for a Father’s Day influencer campaign aimed at redefining gift-giving. The initiative focused on encouraging families to value shared moments over traditional material gifts, highlighting DoorDash’s ability to deliver thought...
Sip Me Baby One More Time
Edelman Buenos Aires
Client: Norton
In a highly competitive wine industry dominated by established global players, Norton Reserva Malbec sought to stand out as a premium, authentic Argentine wine. Despite its commitment to quality and heritage, Norton struggled with limited brand awareness outside Argentina, while also aiming to deepen its emotional connection with domes...
State Farm Deploys Influencers with a Cause to Reach Millennials and Gen Z
State Farm
In 2022, State Farm launched Gamerhood — the brand’s proprietary gaming tournament featuring prominent influencers — to engage information-overloaded millennials and Gen Z. But competitors took notice and several of them quickly followed with their own forays into gaming. By 2024, State Farm needed to change the game once again to be t...
Integration
Commemorating the 80th anniversary of D-Day
BAE Systems
The BAE Systems D-Day 80 campaign provided an opportunity to record and share the incredible stories of veterans who took part in the D-Day landings on 6 June 1944, while also celebrating the role BAE Systems’ predecessor companies played in this historical event and the vital support we continue to provide to our Armed Forces today. T...
DOOM mowers
Prime Weber Shandwick
Client: Husqvarna
DOOM MOWERS is a PR activation that harnesses technology to attract talent and build brand awareness for Husqvarna robotic lawnmowers. By installing the legendary PC game DOOM onto robotic mowers, we transformed them into unexpected gaming consoles. Combined with an epic trailer that media outlets loved to share, we reached far beyond ...
FOREVER.BETTER.
MSL
Client: PUMA
PUMA has been leading the charge on sustainability in fashion for decades, and it has racked up awards and topped sustainability rankings to prove it. Amid the recent progress and challenges, MSL noticed something crucial: the climate conversation and PUMA’s progress wasn’t engaging those who matter most - Gen Z, the generation inherit...
More than Perfect
Exposure
Client: the LEGO Group
It’s a sad and universal truth that society takes male creatives more seriously than females. Girls as young as five are having their creative confidence stifled by the pressure of perfection and limiting language. This implicit bias continues into adulthood and restricts their opportunities in male-dominated creative industries. ...
Not Just Stockholm Film Festival
Rocket—Science / Geelmuyden Kiese / Bleck Out
Client: Stockholm International Film Festival
The movie industry has been struggling for years, many even claim that it’s dead. This doesn’t only affect the movie industry itself, but also cinemas worldwide. Stockholm International Film Festival, an institution for film art and cinema culture, was struggling and faced several challenges. The solution was “Not Just Stockholm ...
St. Patrick’s Eve
Weber Shandwick
Client: Jameson Irish Whiskey
We all waited seven years for St. Patrick’s Day to fall on a carefree Saturday and in 2024, it was supposed to, but Leap Year had other plans. So, when we saw the calendar 'feck' with St. Patrick’s Day, we decided to 'feck' with the calendar—upending centuries-old traditions by creating a new one and getting the party started the night...
Supercube
Weber Shandwick Cologne
Client: Knorr
CHALLENGE: Knorr, Unilever's largest food brand, has a mission to get as many people as possible eating healthy vegetables by "making the good stuff, irresistible". The problem. Some people really, really HATE vegetables. IDEA: "Fussy", "picky", "difficult"... Society labels those of us who struggle to eat veggies. Yet 1 in 4 peo...
The Unwelcome Home
Weber Shandwick
Client: IKEA
Over 150,000 children are homeless in temporary accommodation in England. Many families have spent months and even years living in damp, infested, cramped, overcrowded and unsafe conditions. IKEA and its long-term partner Shelter are campaigning to call on the government to commit to building 90,000 social rent homes a year for 10 year...
Issues and Crisis
FIGHT FOR LIGHT INSTALLATION
DTEK
No energy system in modern history has faced such massive attacks and destruction from Russian rockets and CUAVs as Ukraine's. DTEK team decided to bring destroyed by one of this shelling thermal power plant 40-ton transformer to the centre of Kyiv and modify it into art object and space. As a reminder to millions of viewers in Ukraine...
Free Period Care Products in Schools – A Basic Right
Spotlight Communications
Client: Libresse & Tork (Essity)
The brands Tork and Libresse launched the campaign "Free Period care products in Schools – A Basic Right" to highlight how the lack of access to menstrual products impacts students' security and education. The goal was to spark debate and encourage more schools to offer free menstrual products. In collaboration with the Swedish Nationa...
Voting is not a Monster: Simplifying Politics for Young Brazilians
Sherlock Communications
Client: Politize!
Since 2013, Brazil has experienced deep political polarization, with declining youth participation in elections despite growing civic awareness. Politize!, a leading non-profit in political education briefed Sherlock Communications to engage young voters ahead of the 2024 municipal elections through an innovative, bias-free campaign. ...
Non-Profit
Food Funeral
Weber Shandwick
Client: Green Food Bank
China is responsible for a staggering 135 million tonnes of food waste annually, and we needed to get the public to stop their indifference to the issue. Delving into Chinese culture, we found inspiration in the deep respect held for departed ancestors and loved ones, leading to the concept of the world's first food funeral. The Food F...
From Headlines to Action, Advancing the Circular Economy in Latin America
Sherlock Communications
Client: Ellen MacArthur Foundation
In 2024, the Ellen MacArthur Foundation (EMF) aimed to raise awareness and drive adoption of circular economy principles across Latin America, particularly in Brazil. The campaign focused on media engagement, policymaker influence, and public education to position EMF as a leading authority on the subject. Key challenges included pol...
Gaza Crisis Appeal
British Red Cross
In October 2023, the British Red Cross (BRC) launched an appeal in response to the devastating attacks in Israel and humanitarian situation in Gaza. Working with local colleagues, the BRC campaign was designed, based on audience insights, to: - Cut through to highlight the humanitarian impact of the conflict; - Highlight the pli...
Killed Here
Earnies
Client: Killed Women
If a person is killed outside the home, the minimum sentence is 25 years. But if someone is murdered in the safety of their own home? A pitiful 15. And the victims? Mostly women, murdered by partners with a history of coercive control, in brutal acts of overkill. With a female founder, a female CD, and staff of 85% women, we fel...
T-SEARCH, The #OutfitOfVisibility
Cappuccino
Client: NGO Mães da Sé
Every year, over 40,000 children go missing in Brazil—116 every single day. Despite the alarming scale of this crisis, it remains largely invisible to society. Mães da Sé, an NGO founded by mothers of missing children, tirelessly works to reunite families. Yet, they struggle for visibility in a country captivated by celebrity culture—a...
The Mutt-ley Crew
Tin Man
Client: Guide Dogs
Guide Dogs struggles to secure volunteer Puppy Raisers to help train and socialise the puppies needed every year to support people with visual impairment. We had no new news and a very limited budget. But we did have bucket loads of passion and creativity and a desire to help our client. Meanwhile, our own, very sweet an...
PR Breakthrough
Alzheimer's Intelligence
Zeno Group
Client: Lenovo
Most of us think of Alzheimer’s as a slow, progressive, life-limiting disease that narrows human horizons, ending in a distressing death for sufferers and carers alike. Yet there are 55 million people* around the world living with some form of dementia today and 30 million new cases* diagnosed every year. Despite more people living wit...
Going For Gold: Delivering an AI-Powered Olympics
WE Communications
Client: Intel
Intel had discovered that many people didn't fully understand AI or how Intel was driving its development beyond tech circles. To change this, we conceptualized a revolutionary AI-powered Olympics at Paris 2024, building on Intel’s sports heritage and position as the AI Platform Partner of Paris 2024 to connect with and educate broader...
Her Name in the Game
AC Milan
On 27 April 2022, the Constitutional Court declared the rule that automatically assigns the father's surname as illegitimate, discriminatory, and harmful to the child's identity. As of 1 June 2022, by law, both parents must share the decision regarding the surname, as it is a fundamental element of personal identity. However, in 2024, ...
Meet Your Digital Self
Zeno Group
Client: Lenovo
Meet Your Digital Self for Lenovo powerfully explores the emerging digital divide between generations and its negative impact on young people’s mental health. In a world where Gen Z spends a huge amount of time online, their digital selves can often be a very different – and more authentic – version of the person they present in real l...
Odd Jobs
Havas Red Australia
Client: Tourism Tasmania
Sitting alone at the bottom of the world, nestled just below the Australian mainland’s south-east coast, is the tiny island state of Tasmania. Boasting the freshest air on the planet, with a world-class culinary, art, and cultural scene and wildlife famous the world over, Tasmania’s economy is reliant on year-round visitors. Yet in the...
Optimism your feed campaign
LG Electronics
Launched on May 29, 2024, LG Electronics' "Optimism Your Feed" campaign aims to enhance social media experiences by promoting positive and inspiring content. This initiative responds to a global survey indicating that nearly half of social media users encounter as much or more negative content than positive, contributing to increased a...
Showmax Premier League Launch
Retroviral
Client: Showmax South Africa
In what is possibly the greatest live TV stunt ever staged, Showmax.com partnered with Eric Cantona to reveal its new Premier League streaming option to all 44 of its African Markets - simultaneously, via linear tv, its streaming platform and YouTube Live. The streaming service needed a campaign concept to amplify the offering, o...
Product Brand Development
A Musical ARvolution in Mexico
Sherlock Communications
Client: Snapchat
Snapchat partnered with Sherlock Communications to reposition itself as Mexico’s leading Augmented Reality (AR) tool, targeting Gen Z and Millennials. Facing competition from other platforms, the campaign aimed to showcase Snapchat’s unique AR capabilities and increase daily active users. The strategy centered on real-time, immersive...
DOOM mowers
Prime Weber Shandwick
Client: Husqvarna
DOOM MOWERS is a PR activation that harnesses technology to attract talent and build brand awareness for Husqvarna robotic lawnmowers. By installing the legendary PC game DOOM onto robotic mowers, we transformed them into unexpected gaming consoles. Combined with an epic trailer that media outlets loved to share, we reached far beyond ...
FROM LOAN BROKER TO HOUSEHOLD ADVISOR
Spotlight Communications
Client: Zmarta
Through an innovative PR campaign filled with unexpected and rapid initiatives, Zmarta successfully transformed its media image from a traditional loan broker to a modern and credible household advisor, making everyday finances simple and accessible. The campaign capitalised on addressing timely questions such as "How much does a divor...
Special for a Reason
MSL
Client: Special K (WK Kellogg Co)
Within just one week, we created a viral sensation, drove an authentic brand connection and debunked decades of stereotypes by ideating and creating the first-ever limited-edition Special K cereal box with a pregnant woman on the front. Once a breakfast staple, cereal has slipped from the public mind in lieu of other breakfast o...
Supercube
Weber Shandwick Cologne
Client: Knorr
CHALLENGE: Knorr, Unilever's largest food brand, has a mission to get as many people as possible eating healthy vegetables by "making the good stuff, irresistible". The problem. Some people really, really HATE vegetables. IDEA: "Fussy", "picky", "difficult"... Society labels those of us who struggle to eat veggies. Yet 1 in 4 peo...
Uber: Go Anywhere
Hope&Glory
Client: Uber
We created and executed against a new positioning for Uber – “Go Anywhere – aimed at delivering a “multi-modal travel” message for the platform. Our campaigns (both cross-market executions and global in amplification) delivered over 1,200 pieces of editorial and social content that reached 500 million people. The outputs o...
Public Sector
Bolhão. It is forever
Porto City Council
Bolhão Market is one of the most emblematic buildings of Porto, part of the city’s identity and its people. In 2015, more than 100 years after its construction, and after decades of deterioration, Porto City Council presented a project for the modernization of the building. Recovering and enhancing its original form, the w...
BPI and LGUs: Bridging Financial Wellness Across the Philippines
BANK OF THE PHILIPPINE ISLANDS
The "BPI and LGUs: Bridging Financial Wellness Across the Philippines" program is a groundbreaking initiative that addresses the need for financial literacy in underserved communities. In partnership with local government units (LGUs), it empowers individuals, MSMEs, cooperatives, and LGU employees with essential financial knowledge an...
From Chocolate to Vikings: Repositioning Norwegian Bacalao for a New Generation in Mexico
Sherlock Communications
Client: Norwegian Seafood Council
The Norwegian Seafood Council (NSC) aimed to strengthen awareness and sales of Norwegian bacalao in Mexico for 2024. Despite its deep integration into Mexican culinary traditions, research from Sherlock Communications showed that 57% of Mexicans incorrectly believed bacalao originated in Mexico, and cheaper, low-quality alternatives we...
From Stereotypes to Success: Attracting Brazilian talent to Finland
Sherlock Communications
Client: Business Finland
Business Finland launched a campaign to enhance Finland’s appeal among Brazilian professionals, addressing its low ranking compared to destinations like Canada and Portugal. The strategy highlighted Finland’s strengths in sustainability, work-life balance, and inclusivity while dispelling misconceptions. The campaign focused on three p...
Go MonGOlia
Edelman Singapore
Client: Government of Mongolia
The “Go MonGOlia” campaign was an ambitious nation branding initiative aimed at redefining Mongolia’s global identity. With support from the World Bank, the Government of Mongolia sought to diversify its economy beyond mining and attract both tourism and foreign investment. The campaign addressed challenges such as a limited global pro...
It's a Game Changer
Lansons Team Farner
Client: The National Lottery
The Game Changer campaign celebrates 30 years of The National Lottery’s impact on national life. Our task was to make that impact impossible to ignore. The National Lottery has raised over £50 billion for Good Causes since the first draw in 1994. From Olympic medals and Oscars to saving entire species, it has transformed sport, t...
People & Agencies
Global Professional - Agency
Alasdair Townsend
Sherlock Communications
Alasdair Townsend took a leap in 2013, leaving a promising PR career in London to move to Brazil. Despite some early setbacks, he co-founded Sherlock Communications in 2015, growing it into a leading PR agency across Latin America. Today, it has a presence in every LATAM country except Venezuela and Cuba, with 172 consultants. Un...
Alejandro Romero
LLYC
As Global CEO of LLYC, Alejandro leads the Strategic Plan and guiding our CEOs in Europe, the U.S., and Latin America to achieve business objectives. He directly oversees the Key Clients plan and the Healthcare and Mining global accelerators. Additionally, he plays a key role in M&A, inorganic growth, and LLYC Venturing, LLYC's corpora...
Dena Vassallo
SOCIETY
Dena Vassallo is the CEO and Founder of SOCIETY. SOCIETY is an independent female-founded, owned and led marketing communications agency. We are champions for those that are positively shaping the societies in which we live, work and play. Dena’s goal is to leave everything and everyone - clients, employees, the communications ...
Karen Pugliese
The Weber Shandwick Collective
Karen Pugliese, a 15-year veteran of The Weber Shandwick Collective (TWSC), has been instrumental in shaping the agency’s growth, innovation, and leadership in the communications industry. As Global President, Karen continues to redefine boundaries, strengthen client relationships, and drive industry-leading business strategies. ...
Natalia Villegas
Edelman
Natalia Villegas, Global Head of Studio Operations and Development and Head of Colombia Studio at Edelman, has transformed creative production through innovation, AI-powered efficiency, and cross-cultural leadership. Under her direction, the Colombia Studio has expanded by 85% in staff, achieved over than 30% revenue growth, and delive...
Global Professional - In-House
Cécilia Taïeb
CUPRA
With more than twenty years of experience in strategic communication, social media, leadership and change management, Cécila Taïeb arrived at SEAT S.A. in 2021 to take on the role of SEAT S.A Global Director of Communications at a time with major future challenges for the company and its brands, SEAT and CUPRA, immersed in a process of...
Doug Dawson
Microsoft
Doug Dawson has been a groundbreaking force in corporate communications for almost three decades. As Vice President of Global Communications at Microsoft, he leads an international team responsible for positioning Microsoft as the most trusted and innovative company in every country it operates. In the past year, Doug's leadersh...
Karen Kearns
Citi
Karen Kearns is Managing Director, Head of Services & Global Wealth Communications at Citi, where she shapes and executes the communications strategy for the Services and Wealth units, focusing on employee engagement and external communications. She drives media relations, shapes public narrative, and ensures consistent messaging acros...
Global Agency
Edelman
In 2024, Edelman led the way to a new era of communications, one that is powered by creativity, trust, and the smart use of AI to earn results for clients. As the leading global communications advisory firm, Edelman deftly operates at the intersection of culture and commerce and is uniquely positioned to lead the industry with ideas th...
FleishmanHillard
2024 guaranteed nothing. So, at FleishmanHillard, we made our own assurances with a global reinvention of ourselves that fast-tracked the future of communications to today. Through revolutionary innovation, talent development and community leadership, we initiated our powerful next chapter and simultaneously drove great client relation...
Golin
In 2024, Golin redefined excellence through unprecedented creative achievements, exceptional business growth, and pioneering innovation. In a year when the industry faced headwinds, Golin achieved remarkable 7.8% global growth, with standout performance across markets including Virgo Health UK (50.5%), Brooklyn Brothers Brazil (46.5%),...
Ruder Finn
In an era of industry consolidation, Ruder Finn is demonstrating how an independent agency can lead where it matters most. Today, we live at a moment of unprecedented human potential. AI, breakthrough science, and a new global digital consumer are transforming the way we work, live and create. At Ruder Finn, we are working with ...
The Weber Shandwick Collective
The Weber Shandwick Collective (TWSC) is an engineer and enabler of audacious creativity and innovation – constantly contributing value to our industry, clients, and culture. We drove breakthrough creative work grounded in micro-communities and built for a dialogue with culture, ultimately thriving across the biggest stages. Emp...
Zeno Group
Despite global challenges, Zeno remained steadfast in its values, demonstrating resilience, authenticity, and an unwavering commitment to its people. The agency navigated economic uncertainties and shifting client needs while continuing to deliver impactful work and strengthen relationships. In 2024, Zeno reported $140.5M in glo...
Global Agency (under $100m revenue)
Axicom
Axicom: Future-Proofing Communications in a Transforming Tech Landscape Facing economic headwinds in 2024, Axicom achieved double digit global growth by embracing a "Futurists not Followers" approach. Recognizing the rapid evolution of tech, Axicom prioritized innovation and AI integration to prepare clients for the unforeseen. This ...
Digital Voices
Digital Voices is an award-winning global Influencer Marketing agency founded in 2017 by Jennifer Quigley-Jones. With over $20 million in annual recurring revenue and 94% ownership retained by Jennifer, it is the only UK-based influencer agency of its scale led by a female CEO. From a modest investment of £500, Digital Voices has grown...
HAVAS Red
We are HAVAS Red, a feisty and fearless agency micronetwork redefining PR with a world-first merged media model. Headquartered in the U.S., we now operate in 19 markets around the world and have 700 staff. We’re part of the HAVAS PR Global Network — the PR and communications arm of HAVAS Group. In 2024, we expanded to three new markets...
Manifest
In its 16th year, Manifest has emerged as a powerhouse independent creative agency driven by an unwavering mission to build brands that change the world. 2024 marked a defining chapter in our journey, where we embraced the rallying cry to "Make It Count’’, a philosophy which permeated every aspect of our global organisation, cat...
Sherlock Communications
In 2024, Sherlock Communications solidified its position as a leading PR agency in Latin America, achieving remarkable growth while prioritizing thought leadership and corporate social responsibility (CSR). Expanding to 172 employees, the agency opened new offices in Santiago and Mexico City and welcomed nearly 50 new clients. A ...
The Romans
2024 saw The Romans recruit the best talent around who in turn pitched the biggest clients around with the best creative ideas around to secure literally dozens of new retainers. All the while, investing in people, initiatives, and brands we believe in. We wrapped 2024 safe in the knowledge that we put our client’s businesses and our t...
Best Agency - Asia Pacific
Edelman Malaysia
Putting EI before AI. They say Technology shouldn’t overwhelm you, it should open your mind. As the world continues to revel in the possibilities GenAI brings for all of us, the business of brands is undergoing unprecedented times. -Brand & Boycotts -Brand & GeoPolitics -Brand & Nationalism -Brand & ClimateChange -B...
Golin APAC
DRIVING CHANGE, ELEVATING ASIA: GOLIN APAC In a challenging year for the region, we decided to control what we could: our vision & action. We would be big, bold and relentless about elevating Asia – our region’s talent, clients, and innovation. We elevated our performance by growing margin, setting a record for new busine...
Ruder Finn
Ruder Finn Asia is at the forefront of innovation, transforming communications across the Asia-Pacific region with proprietary AI-driven solutions and strategic insights. In 2024, we launched rf.aio, an innovative AI optimization tool developed with influenceAI, enabling brands to manage their presence in Large Language Models (...
SOCIETY
SOCIETY is an independent female-founded, owned and led marketing communications agency. We are champions for those that are positively shaping the societies in which we live, work and play. Our commitment to fostering connections through a people-first approach, prioritising the wellbeing and growth of our team, and the succes...
The Hoffman Agency Asia-Pacific
In 2024, The Hoffman Agency went against the industry trend for downsizing and generalisation, doubling down on its specialisation as an agency that uses integrated marketing communications to solve business problems for tech companies. In the face of serious macroeconomic and geopolitical challenges, it continued to grow in terms of r...
The Weber Shandwick Collective
In the rollercoaster ride that was 2024, the Asia Pacific business landscape presented a patchwork of triumphs and trials, shaped by a blend of geopolitical and economic factors. But it is precisely in moments of adversity that The Weber Shandwick Collective (TWSC) shines. We don't merely function as a public relations agency, but as a...
Best Agency - Europe (outside UK)
M3 Communications Group
Public Relations: It’s what we at M3 Communications Group, Inc. live for! It’s about more than just press releases; it's about crafting compelling narratives that captivate audiences and leave a lasting impact. For 30 years, M3 Communications Group, Inc. has been telling these stories, connecting brands with their audiences through ove...
Wachsman
IN 2024, WACHSMAN SET ITSELF UP FOR ANOTHER DECADE OF SUCCESS Founded in 2015, Wachsman closed out its first decade in style, driving real business results for the companies at the forefront of emerging technology and financial services innovation. Wachsman EMEA had a record year, growing both its revenue by 5.68% YOY and headcou...
Best Agency - LatAm
Edelman
Over the past three decades, Edelman Latin America has built a strong operation, combining the firm’s values of excellence, curiosity, courage, and positive impact with continuous innovation. Operating in Argentina, Brazil, Colombia, Mexico, and most recently, Peru, and strengthened by well-stablished partnerships in Chile, Central Ame...
Porter Novelli
Porter Novelli is the strategic communications company that helps clients Do Business Better. This ethos – a push for excellence, performance, outstanding ideas, pervades everything we do. In Latin America, 2024 was one of the best years in our history with great client wins, new executive team members, industry awards including Cannes...
Sherlock Communications
In 2024, Sherlock Communications solidified its position as a leading PR agency in Latin America, achieving remarkable growth while prioritizing thought leadership and corporate social responsibility (CSR). Expanding to 172 employees, the agency opened new offices in Santiago and Mexico City and welcomed nearly 50 new clients. A ...
Best Agency - Middle East
Action Global Communications - UAE
Tragedy is often followed by growth, and Action UAE’s 2024 certainly follows that narrative. Just months before we started year-long celebrations to mark our 30-year anniversary of operations in the Emirates, we lost our trailblazing founder and chairman, Tony Christodoulou. It is a sombre note on which to introduce the agency, ...
Current Global MENAT
Having launched in 2023, for Current Global MENAT 2024 was all about the S-word…Sequel (of course)… But don’t you think sequels usually tend to be a bit underwhelming? For every Godfather II, Dune 2 or Aliens there are many more like Jurassic Park II, Zoolander 2 or Dumb & Dumber To. This difficult follow-up phenomenon is often ...
Memac Ogilvy
At Memac Ogilvy, we're driven by pushing creative boundaries. Our deep understanding of the region's culture fuels our impactful campaigns, leading to record revenue growth and success for clients like Abu Dhabi Tourism. As the region's challenger PR agency, Memac Ogilvy thrives on the intersection of creativity, cultural unders...
Seven Media
2024 marked a transformative year for Seven Media, driven by significant investment and strategic growth that has positioned the agency for long-term success. The creation of two distinct yet complementary entities, Seven Media and Seven Studios, has expanded our capabilities. Seven Media’s 72-member team focuses on PR and social media...
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