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DOOM mowers
Prime Weber Shandwick
Client: Husqvarna
This bold strategy tapped into gaming culture to engage tech-savvy programmers and young engineers. The result? A staggering 3.8 billion reach across 135 markets and an 815% boost in brand awareness—achieved through clever tech and zero media spend. And most importantly 85% of young engineers now consider Husqvarna an innovative and attractive company to work for.