Client: Intel
Intel had discovered that many people didn't fully understand AI or how Intel was driving its development beyond tech circles. To change this, we conceptualized a revolutionary AI-powered Olympics at Paris 2024, building on Intel’s sports heritage and position as the AI Platform Partner of Paris 2024 to connect with and educate broader audiences. This global, cross-channel campaign reached millions of people, generated sales opportunities, and sparked new avenues for Intel to connect with audiences, including a four-part BBC docuseries, by highlighting Intel's role in revolutionising the experience of the Olympic Games for fans, athletes and organizers with AI.
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