Axicom

Axicom: Future-Proofing Communications in a Transforming Tech Landscape

Facing economic headwinds in 2024, Axicom achieved double digit global growth by embracing a "Futurists not Followers" approach. Recognizing the rapid evolution of tech, Axicom prioritized innovation and AI integration to prepare clients for the unforeseen. This strategy focused on strengthening internal culture, reframing the agency's proposition as the ultimate partner for navigating change, and unifying global operations for a seamless client experience. Proprietary AI tools like Trend Hunter, New Business Buddy, and Virtual CEO revolutionized processes from trend analysis to pitch preparation. Robust AI training programs empowered employees to become both communicators and developers, ensuring future-ready expertise. This fuelled client successes, including reshaping Dell's AI reputation, orchestrating a high-profile product launch for Honor, and repositioning AMD as an AI powerhouse, landing their CEO on the cover of Time magazine. Axicom's global reach, spanning 400+ employees across 10+ countries, is strengthened by a unified culture. Initiatives like Axicom Community Day and Brake Day fostered an 82% employee engagement rate. This translates to exceptional client satisfaction, with a consistent NPS of 60. Axicom's transformation has attracted larger clients, projecting 2025 revenue from $1M+ clients to reach 45%. By embracing the future of communications, Axicom delivers tangible results and solidifies its leadership in tech PR.