Stitch + Spice

MSL

Client: PUMA

The Stitch + Spice documentary breaks down the conventional “big brands vs. powerless factory workers” narrative, uncovering a story that is more honest, unfiltered, and profoundly inspiring. Over 25 minutes, we follow Luke Jaque-Rodney—a food-obsessed content creator and PUMA Voice of a RE:GENERATION—and Forbes sustainability journalist Brooke Roberts-Islam on a journey of discovery through PUMA’s supply chain in Bangladesh and Vietnam. Sharing meals with workers in their own homes, union reps at factory canteens, and owners on the production floor—no scripts, no shiny PR tours. Just real stories. Unpacking conversations about wages, health and safety, and the pride and progress emerging from the people who make our clothes.

The film premiered at PUMA’s FOREVER.BETTER. WEEK, where it was internally broadcast to 18,000 employees across the globe, and was nominated at 4 prestigious film festivals – with one win, and one special mention – and gained 3.2 million total views on social media. Ultimately, Stitch + Spice redefined brand content for PUMA — journalism with heart, forging a deeper bond between PUMA, garment workers, and a generation that demands nothing less than the full story.