Made of Metal

Client: OnePlus

We rewrote the tired smartphone launch playbook with our launch of the OnePlus Nord 4. Inspired by the phone’s all-metal design, we recruited Finnish metal band Lordi to create Made of Metal, an electrifying track celebrating both the phone and the spirit of heavy metal.

A pan-European teaser campaign and accompanying mockumentary film amplified the track’s release, sparking widespread intrigue. The results speak for themselves: a 13% sales uplift, 89% rise in subscriptions, 387% web traffic increase, 100k+ Spotify streams, and media coverage across Europe. OnePlus delivered a smartphone launch like no other.