‘Democratizing design for the workplace’

Client: Canva

Canva was founded in 2013. During its first decade, Canva democratized access to design, so that every person, regardless of their design experience, expertise or knowledge, is able to create first-class designs thanks to the platform.

After having successfully fulfilled its mission with more than 220 million monthly active users, in 2024 Canva embarked on a new adventure to democratize access to design in the workplace environment. Throughout 2024 MARCO has had the challenge of increasing Canva’s brand awareness, product recognition and brand love towards the company in five strategic markets: Germany, France, Spain, Brazil and Mexico. The outcome so far? More than 95% of Fortune 100% companies already trust Canva for their visual communication.