Edelman Malaysia

They say Technology shouldn’t overwhelm you, it should open your mind. As the world continues to revel in the possibilities GenAI brings for all of us, the business of brands is undergoing unprecedented times. -Brand & Boycotts -Brand & GeoPolitics -Brand & Nationalism -Brand & ClimateChange -Brand & AI An unchartered journey where ‘business of brand’ needs a trusted partner… …who is equally conversant with navigating boycotts, as is with reinstating brand trust. … who is good at anticipating changes in geopolitical order, and ability to pivot around it. … who maps Online social sentiments, to on-ground street emotions around nationalism. … who can shape narratives around ESG, and how it manifests for an engaged workforce. … who not only helps you create content for the platforms, but also knows how to turn your brand into one. Simply put, Edelman Malaysia as the 'trust maker' in the communication marketing business resolved to make ‘driving trust actionable for our client partners’ by prioritizing Emotional (Human) Intelligence over AI. A people first approach to business that is built on the belief that AI is only as good as the people who use it. It is essential to use AI to augment, not replace, our creativity, craft, and expertise. An approach that continues to deliver both on our revenue and repetitional growth as the agency continued to register a double digit growth now 7 years in a row.