Alejandro Romero

As Global CEO of LLYC, Alejandro leads the Strategic Plan and guiding our CEOs in Europe, the U.S., and Latin America to achieve business objectives. He directly oversees the Key Clients plan and the Healthcare and Mining global accelerators. Additionally, he plays a key role in M&A, inorganic growth, and LLYC Venturing, LLYC's corporate venture initiative. Alejandro has been a member of the Board since 2011 and was appointed CEO in 2022.

With over 28 years in communication and marketing—17 in Latin America and, since 2015, in the U.S.—he has led LLYC’s expansion, first regionally and now globally, working alongside Luisa García, LLYC's Global CEO of Corporate Affairs. He specializes in Financial, Crisis, Marketing, and Corporate Communication and has led major crisis communication projects in Latin America, including Pacific Industrial Bank, Bavaria, and the shareholder dispute over Backus & Johnston brewery. He has also advised leading economic groups such as Grupo Santo Domingo (Colombia), Grupo Romero (Peru), Grupo Luksic (Chile), Empresas Polar (Venezuela), and Grupo Financiero Uno (Central America). Having led three of the 10 most significant transactions in Latin America, he has been recognized as one of the region’s top M&A specialists.