Golin APAC

In a challenging year for the region, we decided to control what we could: our vision & action. We would be big, bold and relentless about elevating Asia – our region’s talent, clients, and innovation. We elevated our performance by growing margin, setting a record for new business wins, Client Satisfaction Scores (CSATs) that are the highest in our global network, and a huge promotion of our APAC Chief Creative Officer to Golin’s Global leadership team. There are four elements that powered this: • Culture – our bedrock. Knowing that inclusion is needed more than ever, we doubled down – driven by regional and hyper-local DEI programs, and L&D resulting in record employee engagement scores. • The Work – in 2024 alone we launched an HIV Café that shared stigma-smashing hugs, illuminated the Great Wall of China and created a youth mental health movement to shape Singapore’s wellness. • Innovation – remains at the heart of our operations, driven by our super unique Creative Intelligence Unit (CIU) that unites creatives, strategists and analysts in one team - exemplified by the rollout of our SPARK AI Incubator. • Clients. Our 5Ts approach to client leadership helped client satisfaction scores soar, with clients on average as net promoters. PRovoke named us APAC Digital Consultancy of the Year 2024. PR Awards Asia awarded CIU Specialist Agency of the Year APAC 2024 (and 2023!) Driving Change; Elevating Asia.