Golin

In 2024, Golin redefined excellence through unprecedented creative achievements, exceptional business growth, and pioneering innovation. In a year when the industry faced headwinds, Golin achieved remarkable 7.8% global growth, with standout performance across markets including Virgo Health UK (50.5%), Brooklyn Brothers Brazil (46.5%), and Golin Health US (25%). This momentum was fueled by the agency's largest accounts, which grew +12% versus year prior, alongside a competitive new business win rate of 71%.

The agency and its Specsavers’ “The Misheard Version” campaign made history as the first PR firm to win the Public Relations Grand Prix at Cannes Lions, followed by a second Grand Prix in Audio. These achievements exemplify Golin's commitment to breakthrough creative work that extended across markets, powering transformative work for global brands like McDonald's, PepsiCo, Adobe and ASICS. Leading the industry's AI evolution, Golin set an ambitious goal to become the first fully AI-integrated global PR agency by 2026. Under the industry's first Chief AI Officer, the agency launched Platform A that's already transformed client work, with 81% of global staff incorporating AI into their daily practice within nine months. Golin demonstrated its commitment to innovative leadership in 2024 through strategic appointments, and innovative leadership development initiatives. This talent-first approach, anchored by Golin GOLD leadership development and expanded DEI initiatives, helped earn the firm recognition as a best place to work across every region. These achievements reflect Golin's unwavering purpose: creating change that matters while making the best work of our lives.