Zeno Group

Despite global challenges, Zeno remained steadfast in its values, demonstrating resilience, authenticity, and an unwavering commitment to its people. The agency navigated economic uncertainties and shifting client needs while continuing to deliver impactful work and strengthen relationships.

In 2024, Zeno reported $140.5M in global revenue with double-digit growth in Health & Wellness and Earned Media. The agency expanded its global client portfolio with 50 major wins. Its joint venture with Zeno China Consulting secured partnerships with ALDI, Arm, BCG, Lenovo, and Realme. Adapting to evolving client needs, Zeno reshaped its global teams by integrating data intelligence, strategy, and creativity at the core of its approach. This transformation enabled a more flexible and high-impact service model, already delivering results for companies like Coca-Cola and ALDI. Zeno’s corporate work also took center stage, providing real-time counsel on reputation management, crisis response, and corporate communications. Its global research study, “The Responsibility Reset,” highlighted a 'crisis of confidence' among leaders, shaping brand communication strategies and client engagements. Further investing in AI, Zeno integrated predictive analytics, audience modeling, and trend spotting into client strategies. The agency developed custom AI solutions, including GPTs for B2B, consumer insights, and crisis monitoring. Notably, Zeno partnered with Lenovo and Innovations for Dementia to create "Liv," an AI avatar supporting those recently diagnosed with Alzheimer’s. The agency reinforced its commitment to meaningful change, contributing $2.1M in pro bono work and supporting DE+I initiatives and purpose-driven work. In a year full of challenges, Zeno’s bottom line added up to Being Zeno.