Lifebuoy Diagnosticker

Client: Unilever Lifebuoy

The Lifebuoy Diagnosticker campaign tackled a critical healthcare challenge in Indonesia—delayed doctor consultations in remote areas, often resulting in severe illness among children. The innovative solution integrated a reusable thermometer into Lifebuoy soap packaging, enabling mothers to accurately detect early signs of fever, a precursor to severe illnesses like diarrhoea. This thermometer was paired with a QR code providing free access to telehealth consultations through Lifebuoy’s partner, Halodoc.

Targeted at mothers in remote communities, the campaign aimed to empower proactive health management and mitigate infant mortality risks. Lifebuoy's widespread household presence, with usage in 7 out of 10 homes, was leveraged to distribute the Diagnosticker in 12 village communities as part of a pilot program. Awareness was driven through community outreach, media launches, and partnerships with local NGOs and health bodies, such as Bandung Health Polytechnic. The results were transformative: 5,000 Diagnosticker packs distributed, engaging 15,000 families, and generating over 335.8 million media impressions. Additionally, 300,000 free doctor consultations to date showcased a tangible shift towards proactive health habits. The campaign's simplicity, scalability, and effectiveness highlight its potential to address critical healthcare gaps in underserved regions.