Get Trained, Save Lives! CPR campaign for football fans

UEFA and the European Resuscitation Council have teamed up to create awareness of sudden cardiac arrest and train football fans, players, staff and EURO2024 volunteers in CPR skills. The ‘Get Trained, Save Lives campaign’ reached a population of 4.7 million fans on the importance of CPR and educated over 170,000 football enthusiasts (including 38,000 at Euro2024 plus all players active in the tournament).

Two ambitious objectives were set for the campaign: 1. to maximise awareness on sudden cardiac arrest and 2. to educate the European football fan community on the importance of bystander CPR and the ease of learning the required skills. The main objective was to train over 100,000 football fans, players and officials in basic CPR skills. The campaign succeeded in mobilising a strongly diversified group across existing animosity and rivalry. To reach this broad target audience, A multi-platform approach was implemented including UEFA’s digital channels (UEFA.com, Instagram, X, Facebook, TikTok, LinkedIn) and live events. Momentum was built around season highlights, like the EURO2024. The campaign has overreached its educational objective by more than 78,000! This was partly due to the online (79,000) and Instagram courses (49,000). At the EURO2024 fan zones, 38,000 fans played a CPR game, achieving 4 million compressions. Furthermore, 4.500 fans, pro-players, volunteers and UEFA staff followed a full CPR course. Strategic media outreach achieved a readership of 5.2 million and online awareness was boosted with over 2 billion impressions, resulting in a 304 million reach across the platforms (status: 31-12-2024).