Natalia Villegas

Natalia Villegas, Global Head of Studio Operations and Development and Head of Colombia Studio at Edelman, has transformed creative production through innovation, AI-powered efficiency, and cross-cultural leadership. Under her direction, the Colombia Studio has expanded by 85% in staff, achieved over than 30% revenue growth, and delivered 555 projects for 204 clients across 14 countries, including Microsoft, LinkedIn, J&J, eBay, and Unilever.

Beyond driving business growth, Natalia has revolutionized operations by reducing production timelines by 70% through AI integration, enhancing creativity and efficiency. Her people-first leadership earned the Colombia Studio a 9.5/10 employee engagement score, fostering a culture of inclusivity and innovation. Now, she is leading the Colombia Studio’s expansion into Data & Intelligence (DxI), expanding Edelman’s expertise in analytics and research. A visionary in creative production, Natalia continues to redefine the future of the industry on a global scale.