Bestie Mode: Coca-Cola and OREO Team Up for a Flavorful Friendship!

Client: Coca-Cola and the OREO® brand

In 2024, Coca-Cola® and the OREO® brands teamed up as “Besties” to create two exclusive and limited-edition products: OREO® Coca-Cola™ Sandwich Cookie and Coca-Cola® OREO™ Zero Sugar Limited Edition. The collaboration was built on culturally relevant expressions embracing the theme of friendship to connect with and inspire Gen Z. While the concept of “Besties” has been around forever, internet culture has put bestie-dom on a whole other level. For Gen Z, being a bestie isn’t a quiet friendship – it’s loud, out-there, and celebratory.

For Gen Z, celebrating friendships is a vibrant part of their daily lives, and the brands set out to champion this by introducing “Besties,” a campaign that celebrates what it means to be best friends. Besties often become a combination of their very best traits, making each other even better together. Through PR, social and influencer channels, Coca-Cola® and the OREO® brands announced their newfound bestie-ship and invited besties around the world to celebrate. By highlighting innovation and portfolio, two of Coca-Cola's key corporate reputation drivers, along with the innovation, playful spirit, and iconicity of the OREO® brand, the campaign successfully sparked online conversations and boosted awareness for both brands. With the launch of limited-edition products and exclusive experiences, the brands not only engaged with their loyal fan bases, but also reinforced their positions as forward thinking, culturally in-tune brands.