Sherlock Communications

In 2024, Sherlock Communications solidified its position as a leading PR agency in Latin America, achieving remarkable growth while prioritizing thought leadership and corporate social responsibility (CSR). Expanding to 172 employees, the agency opened new offices in Santiago and Mexico City and welcomed nearly 50 new clients.

A key driver of growth was Sherlock’s research initiatives, with seven ebooks published, generating a 540% increase in downloads and 1,035 media features. Notably, its Cybersecurity report gained 2.7 million views, and insights from its Streaming Consumption Report influenced legislation in Peru. The agency’s innovative campaigns delivered significant impact, from organizing the Avalanche Summit LATAM to Generated 200+ high-impact clippings for Business Finland which attracted 100,000 Brazilian visitors to WorkinFinland.com, making Brazil the second-largest user group on the platform. CSR efforts included expanding Lupa do Bem, it's CSR platform, launching a blockchain-based donation platform, and securing carbon-neutral certification. Sherlock also introduced Arybe.com, a media relationship platform, and strengthened its B2B and market research divisions. With a focus on employee development, the agency provided free language programs, career planning, and flexible work policies, leading to 90% staff retention. In 2024, Sherlock Communications continued redefining PR success in Latin America, blending innovation, ethics, and social impact.