Play Pokémon GO

Client: Niantic Labs

Pokémon GO, the world’s leading augmented reality game, wanted an unforgettable KSA launch campaign that would bring its hit

mobile title to millions of avid gamers across the country. With Niantic’s previous attempts at bringing the game to the Saudi market having faced setbacks, Burson’s challenge was to build trust and recognition around the brand’s reintroduction to the Kingdom. Burson conceptualised and delivered a bespoke digital campaign that harnessed the presence of the three biggest gaming in uencers in the Arab-speaking world and concluded with a one-of-a-kind event at Riyadh’s Boulevard City.