Current Global MENAT

Having launched in 2023, for Current Global MENAT 2024 was all about the S-word…Sequel (of course)…

But don’t you think sequels usually tend to be a bit underwhelming? For every Godfather II, Dune 2 or Aliens there are many more like Jurassic Park II, Zoolander 2 or Dumb & Dumber To. This difficult follow-up phenomenon is often referred to as the sophomore slump or the difficult second album syndrome. Crafting that debut record-breaking and award-winning body of work is bloody hard. Doing a follow up that’s even better than the original – well, that’s harder and rarer still, but that’s exactly what Current Global MENAT did in 2024 In 2024 we elevated every metric: growing revenue by 80+%, tripling retained clients, doubling headcount and playing a leading role driving the region's industry and championing the strategic importance of earned-first thinking. We crafted region-defining creative campaigns that won awards from Lions and Effies to PRWeek Global and PRCA; and we set new heights for client experience, team development and agency culture. In just our second year in business, we hope you think it’s a sequel that’s worth reading (and watching), which makes us stand out as the PRWeek Global Middle East Agency of the Year.