Client: Zmarta
Through an innovative PR campaign filled with unexpected and rapid initiatives, Zmarta successfully transformed its media image from a traditional loan broker to a modern and credible household advisor, making everyday finances simple and accessible. The campaign capitalised on addressing timely questions such as "How much does a divorce cost?", "The cheapest university town to live in as a student", and "AI-driven interest rate forecasts," positioning Zmarta as a central voice in the everyday financial debate. The results speak for themselves: multiple features on TV4, over 700 media placements in Sweden, with a media reach of 72 million, and a 200% increase in website traffic. The campaign strengthened Zmarta's brand and positioned it as a leading and innovative player in household economics – a clear example of the power of creative and strategic PR work.
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