Uber: Go Anywhere

Client: Uber

We created and executed against a new positioning for Uber – “Go Anywhere – aimed at delivering a “multi-modal travel” message for the platform.

Our campaigns (both cross-market executions and global in amplification) delivered over 1,200 pieces of editorial and social content that reached 500 million people. The outputs of the campaign had significant impact in driving awareness of the product offer, perception of the brand and consideration for Uber around the world.