New Gold Standard: Changing the Narrative

Client: Robinhood

Robinhood, known for democratizing finance, faced challenges in changing its perception from a day-trading app to a full-service financial platform, especially after the GameStop saga of 2021. To rebuild trust and brand affinity, Robinhood, in collaboration with Zeno Group, launched its first credit card, the Robinhood Gold Card, through a Silicon Valley-style live keynote event led by CEO Vlad Tenev. This event, part of the new "Robinhood Presents" series, aimed to reintroduce the brand and showcase its broader product portfolio. The event, titled "Robinhood Presents: The New Gold Standard," featured a luxe visual identity and engaging keynote speech, achieving "standing room only" status with over 60 in-person attendees, 111,000 livestream views, and 10,300+ social media engagements. The goal was to drive signups for the Gold Card, build positive brand affinity, and position Robinhood as a serious financial institution. A tiered outreach strategy, developed by Zeno Group, included pre-briefings and embargoed interviews, resulting in extensive media coverage across top-tier outlets like Axios, Bloomberg, CNBC, and Forbes. The campaign secured over 1,500 earned media placements and significantly boosted Robinhood's stock price and Gold Card signups. The successful event not only introduced the new credit card but also established a legacy platform for future announcements, solidifying Robinhood's reputation as a serious financial institution for the next generation. The collaboration with Zeno Group was instrumental in achieving these impressive results.