Optimism your feed campaign

Launched on May 29, 2024, LG Electronics' "Optimism Your Feed" campaign aims to enhance social media experiences by promoting positive and inspiring content. This initiative responds to a global survey indicating that nearly half of social media users encounter as much or more negative content than positive, contributing to increased anxiety.

The campaign features a curated playlist of over 20 short-form videos created in collaboration with global influencers. These videos focus on motivational and feel-good content, encouraging users to engage with uplifting material to retrain their social media algorithms for a more positive experience. Additionally, the campaign emphasizes digital literacy and encourages users to take control of their feeds by actively engaging with optimistic content. This initiative aligns with LG's broader "Life's Good" campaign, reinforcing the brand's commitment to enhancing customers' lives through a human-centric approach and fostering hope for a better future.