Ruder Finn

Ruder Finn Asia is at the forefront of innovation, transforming communications across the Asia-Pacific region with proprietary AI-driven solutions and strategic insights.

In 2024, we launched rf.aio, an innovative AI optimization tool developed with influenceAI, enabling brands to manage their presence in Large Language Models (LLMs). By optimizing LLM responses for accuracy, brand affinity, and amplification, rf.aio is redefining reputation management and audience engagement in the AI era. We also introduced Sonar 5.5, an AI-powered crisis simulation platform that strengthens clients’ preparedness for potential risks. Further demonstrating our leadership, we appointed Zack Kass, former OpenAI executive, as Chair of the Ruder Finn AI Advisory Council, solidifying our position as industry pioneers. Our long-term partnerships, such as over a decade with Moët Hennessy Diageo Group, reflect our commitment to excellence. Ruder Finn ranked number one in market, client, and peer rankings in the 2024 China PR Scope Research, earning eighteen top rankings across various performance attributes. We’ve maintained our number one position in agency performance for ten consecutive years and in market perception for four years. With 97 award wins in 2024, including Greater China Independent Consultancy of the Year in the Campaign Agency of the Year Awards, and significant revenue growth, Ruder Finn Asia continues to lead through AI and innovation, shaping the future of communications as the Best Agency in Asia-Pacific.