The Hoffman Agency Asia-Pacific

In 2024, The Hoffman Agency went against the industry trend for downsizing and generalisation, doubling down on its specialisation as an agency that uses integrated marketing communications to solve business problems for tech companies. In the face of serious macroeconomic and geopolitical challenges, it continued to grow in terms of revenue and team while implementing an innovative approach to the traditional hub-and-spoke model. As an industry leader in terms of multi-market work for technology clients, in 2025 the agency is positioned to lead expansion from APAC into the Middle East and Africa (AMEA).