Order Anywhere In Sign

Client: KFC India

KFC led an industry wide movement by introducing a first-of-its-kind interactive Sign Language kiosk which taught users how to order their favourite food in Indian Sign Language from not just KFC but 30+ brands in India. People could learn to order anything, from an Aloo Tikki Burger to a Masala Dosa to a Margherita pizza, in just a few minutes. The interactive kiosk listed 50+ food items outside of KFC's own and Colonel Sanders himself gave tutorials on how to order their favourite food in the Indian Sign Language.

The tutorials were also made available through a microsite to learn anytime, anywhere. Special sign language buckets and menus were introduced in KFCs all across India. And 54 special KFCs went completely silent to promote Indian Sign Language. The Order Anywhere in Sign idea started a movement for the entire hospitality industry.