Cécilia Taïeb

With more than twenty years of experience in strategic communication, social media, leadership and change management, Cécila Taïeb arrived at SEAT S.A. in 2021 to take on the role of SEAT S.A Global Director of Communications at a time with major future challenges for the company and its brands, SEAT and CUPRA, immersed in a process of transformation towards electrification and sustainable mobility.

Cécilia Taïeb leads an international team of 50+ professionals and agencies around Europe with the main objective of establishing CUPRA as a brand to challenge the big players in the industry and lead the charge to electrification. Her task is to boost SEAT S.A.’s PR strategy to incorporate new ways of communicating, new channels and platforms that amplify the company's messages and those of the SEAT and CUPRA brands to new, increasingly diverse and global audiences. Her acheivements in 2024 were focused on building the CUPRA brand (through unconventional collaborations with entities like F.C. Barcelona, the Sitges Film Festival, The America’s Cup & Primavera Sound; consolidating its core business (CUPRA Terramar finalist for European Car of the Year 2024, CUPRA Formentor best-selling car in Europe in its category); and expanding CUPRA’s reach (global coverage in top media, like Bloomberg TV, The Financial Times, Forbes, Les Echos and Wallpaper). In 2024, CUPRA achieved a global reach of 5.6 Billion, a global comms Value of 353 Million € and total social engagements of 13 Million.