Action Global Communications - UAE

Tragedy is often followed by growth, and Action UAE’s 2024 certainly follows that narrative. Just months before we started year-long celebrations to mark our 30-year anniversary of operations in the Emirates, we lost our trailblazing founder and chairman, Tony Christodoulou.

It is a sombre note on which to introduce the agency, but it provides crucial context for what has been a monumental 12 months, topped by winning Best Agency Middle East at the PRWeek Global Awards in London and Best Agency of the Year UAE at the Campaign ME Agency of the Year Awards in Dubai. As we marked our Pearl Anniversary in the land of pearl diving, the achievements of the past year ran deep. We retained 92% of clients and added 30 new local and international brands, including four multi-year Dubai Department of Economy and Tourism work streams that contribute upwards of £657,000 in gross revenue per annum. The result is we “broke even” for 2024 on July 19 – an agency record – and are on track to achieve record group-wide results of £5.85m in gross revenue, representing a 28% increase in net profit. We also added two new units to our UAE floorspace and re-established a physical in-market presence in Saudi Arabia. Tony may not be here to see it, but if he were he’d be proud. This entry is for him.