Lupa do Bem

Lupa do Bem, created by Sherlock Communications, is a Corporate Social Responsibility (CSR) initiative that supports small and medium-sized NGOs across Latin America. It aims to give visibility, empower, and connect these organizations with volunteers and corporate donors. Since its launch, Lupa do Bem has mapped over 400 NGOs and impacted more than 15,000 people.

In 2024, its goals included expanding across Latin America, providing pro bono communication services, and launching the blockchain-based donation platform, Dominó do Bem. The project aligned with Sustainable Development Goals (SDGs) on gender equality, reduced inequalities, and partnerships. Strategic efforts focused on storytelling, accessibility, and digital outreach, with multilingual content, media partnerships, and mobile-friendly resources. Key achievements included R$200,000.00 in donations to 187 NGOs, 70+ media mentions, three awards, and publishing three e-book guides to support NGO founders.. The initiative also facilitated corporate-NGO partnerships, including securing R$450,000 in donations for grassroots sports projects. Looking ahead, Lupa do Bem plans to formalize as a registered charity, expand internationally, and launch new educational resources for NGOs. Its continued evolution cements it as a powerful platform driving long-term social impact in Latin America.