The Weber Shandwick Collective

The Weber Shandwick Collective (TWSC) is an engineer and enabler of audacious creativity and innovation – constantly contributing value to our industry, clients, and culture.

We drove breakthrough creative work grounded in micro-communities and built for a dialogue with culture, ultimately thriving across the biggest stages. Empowering brands to engage in today’s evolving news cycle – where influencers are media empires, and coverage and conversation converge – made us the most-awarded PR firm at Cannes, The Clios and the U.S. Effies. We navigated an industry tone shift, as meme-ification and radical honesty take over and online creators shape brand behavior. But as everything becomes political – and public – creative bravery can introduce risk, and we have reached a boiling point as businesses become increasingly cautious. How do we navigate this environment? By enabling brands to push what’s possible and flourish amidst culture’s highest stakes moments, armed with the right intelligence. We're leading an industry revolution, and continuously evolving our services to tackle communications challenges and provide value for our clients.