Hello, Yellow

In 2024, two PR agency giants—BCW and Hill & Knowlton—merged to become Burson, instantly shaking up the industry. Burson needed a launch that wasn't just big, but was unforgettable. They wanted to wow clients and rally their employees. Their plan? A social-first blitz that would unveil Burson to the world and turn their 6,000 employees into a force of brand ambassadors.