Yours for 200 Years

Client: Cadbury

200 years ago, John Cadbury opened a grocer’s shop in Birmingham that set off a chain of events leading to the existence of the infamous chocolate brand known, loved and enjoyed by millions of people around the world today.

Cadbury has come a long way since 1824 but one thing that never changes is the generous spirit it brings to everything it does. The 200th anniversary was an opportunity to generously give back to the people that have contributed towards its success over the last two centuries. We needed to ensure that the employees - those surrounded by chocolate, confectionary and the brand day in, day out - felt special and celebrated. The last few years have been difficult for many businesses and Cadbury was not alone. Feelings of pride and belonging amongst its 3,000 employees nationwide had started to dwindle. This landmark anniversary was an opportunity for Cadbury to reignite the passion and remind them why it’s such a special place to work. We embarked on one of the most ambitious employee engagement programmes of all time - a seven week roadshow visiting eight locations and engaging thousands of employees. An emotional, epic chocolate-filled roadshow for the entire Cadbury family to enjoy across the UK, that celebrated 200 years of heritage, innovation and most importantly the people behind Cadbury. We engaged over 3,000 employees, delivered a 92% attendance rate and most importantly increased staff belonging scores.