Campaign of the Year
Best Campaign
Open to transformative work carried out in one or more countries within the region. The work submitted should demonstrate effectiveness, creativity, strategic excellence, and innovation, plus an inherent understanding of the particular qualities and specialist knowledge required to succeed in the specific regional market(s).
There are 5 awards available to win in the following regions:
- Africa
- Asia
- Europe (Outside UK)
- Middle East
- LatAm
Best Campaign - Asia Pacific
Best Campaign - Europe (outside UK)
Best Campaign - LatAm
Best Campaign - Middle East
Best PR Software or AI Platform
Open to PR software or AI platforms that demonstrate ease of use, creativity and return on investment for agencies or in-house brands as part of their communications strategies.
Best Use of AI or PR Software
Honours campaigns that demonstrate effective use
of PR software products and tools or tech stacks
and/or AI as an intrinsic part of the activation.
Citizenship
Honours a local or regional campaign that jumps
across borders to create awareness, engagement,
and results beyond the scope of the original target
market.
Consumer Launch
Honours the launch of a consumer product or
service.
Content
Recognises the best use of strategic and creative
content that drives business and brand objectives
across multiple markets.
Corporate Branding
Honours new company launches or corporate
rebranding initiatives.
Corporate Social Responsibility
Recognises a CSR programme that demonstrates
the organisation’s tangible commitment to
delivering on ethical, environmental, or social
justice commitments.
Creative Idea
Celebrates a game-changing creative idea that
takes a brand, company or organisation in a new,
exciting direction and delivers results that exceed
expectations.
Employee Communications
Awarding a great internal communications
campaign.
Event Activation
Celebrates campaigns that successfully align and
maximise sponsorship of global events such as
international sporting, political, NGO or technology
events.
Healthcare
Honours pharmaceutical or healthcare initiatives.
Influencer Marketing
Award the most effective, innovative and creative
campaign that uses one or more social media
influencers to achieve its aims
Integration
PR strategy leads the way for the winning campaign
that takes this award, which honours work that
crosses marketing channels and disciplines.
Issues and Crisis
The winning entry will demonstrate effective
management of a significant issue or crisis, internal
or external.
Non-Profit
Most effective work on an international nonprofit programme, designed to raise money, or to
influence public or political opinion.
PR Breakthrough
Transformative work that crosses national borders,
across all types of media and information channels.
Product Brand Development
Recognising outstanding success in development,
reinvigoration or re-launch of an established
consumer brand.
Public Sector
Honouring cross-national work in the public sector,
standalone or in partnership with corporations,
government agencies, or NGOs.
