Peter Jacob

Pete has over 25 years' experience across the communications mix leading campaigns for organisations in the private and public sectors across the Middle East, Europe, UK and Africa. He specialises in driving strategic multi-channel campaigns, developing audience-driven messaging, brought to life through an integrated communications approach, across internal and external channels. Since Pete launched Current Global in 2022 it has won assignments for the likes of Global Village, Dubai Parks and Resorts, Five Guys, New Balance, GymNation and Riyadh Air going on to win MEPRA Small Agency of the Year, PRCA Platinum Small Consultancy of the Year, PRCA Small Consultancy of the Year, Best EMEA Campaign at both the PRWeek Global and SABRE EMEA awards, as well as three Cannes Lions, all within its first two years of operation. His experience in the region includes working with brands such as First Abu Dhabi Bank (FAB), Mastercard, IBM, GM, Jumeirah Group, FIFA, GSK, Johnson & Johnson, Nespresso, SABIC and Aramco. Specific areas of passion include narrative, messaging and storytelling development as well as creative and campaign ideas development. Listed in PRWeek's Middle East Power Book 2024, Peter sits on the MEPRA Strategy Board, PRCA MENA People and Culture Committee, Fast Company PR and Advertising Middle East Impact Council and the Abu Dhabi Chamber of Commerce PR and Digital Working Group. He writes extensively around topics in the communications space advocating the strategic importance of earned media and accessible communications and has been published in the likes of CEO Middle East, Entrepreneur, Fast Company, Campaign, Gulf Business and Arabian Business