Sarah Gooding

From consultancies in the UK and South Africa, as well as on-site at Microsoft South Africa, Sarah has over 20 years experience as a B2B and B2C corporate reputation PR specialist in the EMEA region. Her focus is strategy development, crisis communications, media training as well as assisting clients define their brand's purpose narrative. Sarah is a spokesperson at various international industry conferences such as the Holmes Report In2Summit, Global ICCO Summit and Annual APRA Conference and sits as a member of the judging panel for numerous industry awards, including PRWeek Global Awards, South African Sports Industry Awards and PRovoke Africa and EMEA SABRE Awards. Sarah is a board member of the inaugural PRCA Africa board and current co-chair of the PRCA Africa Sustainability network. Sarah has a degree in journalism, a post graduate in brand management and has recently completed the Business Sustainability Management course through Cambridge University's Institute of Sustainability (CISL.) Sarah is currently MD of the WE Communications Africa team based in Johannesburg, South Africa.