Charlotte Sjoberg
Corporate and Consumer Communications Director , Virgin Group
Global communications leader with more than 20 years' corporate and consumer experience specialising in media relations, crisis communications, public affairs, internal communications, social media and community relations. Similarly skilled at financial communications having managed the communications for an IPO, multiple mergers and acquisitions with significant experience working in listed environments. Holding senior positions at one of the world's most recognisable brands as well as four of the UK's high street banks, I am a seasoned communications professional providing strategic counsel to executive teams, founders and boards. Having built a career during a period of significant change in the financial services industry as well as navigating the pandemic for multiple brands, I have a proven track record of making organisations, people and products well known, respected and highly regarded. Passionate about development and the future stars of the communications industry, I currently mentor a number of people and ensure my team members feel empowered to achieve their goals and be who they want to be. Having built two teams from scratch and restructured three others, I am well versed in managing internal change and helping people to adapt and align to changing business objectives.