Joey Brophy

Joey has over 10 years' experience within PR and wider brand communications at the HEINEKEN company across both local markets and in the global head office. In his current role, he is responsible for leading global brand PR and the earned media strategy for HEINEKEN's international brand portfolio, which includes well-known brands such as Birra Moretti, Heineken and Tiger. Joey has spent a career in the FMCG sector having previously worked at Guinness maker Diageo.