Dawn Liu

Dawn is an accomplished marketing leader with a strong focus on leveraging data and insights to drive business outcomes at IBM Asia Pacific. As the Head of Field Marketing for Data & AI, she works to align marketing efforts with sales strategies to accelerate growth across the region. Dawn has a proven track record in leading cross-functional teams across APAC, ASEAN, and Singapore, collaborating with Product & Account-Based Field Marketers, Brand, Communications, Ecosystem, Digital, Social, and Events specialists, as well as agency partners. Her expertise spans integrated marketing campaigns, from organic and paid social media to SEO, programmatic advertising, influencer and publisher partnerships, and events—all designed to generate demand and enhance brand visibility. Passionate about innovation, Dawn constantly experiments with new ways to engage and reach audiences, pushing the boundaries of traditional marketing to drive impactful results.