Kerry Parkin

With a career spanning twenty-five years working for some of the world's largest blue-chip companies, Kerry Parkin is driven by the desire to create lasting and positive societal change within all organisations she works with. Having held international Communications, and social impact positions at Virgin, Pernod Ricard, Microsoft, Costa Coffee, Nokia and Allwyn, Kerry brings an expansive view on best practices from around the world. She has a deep knowledge and expertise in external communications, leadership advisory, reputation management, ESG and internal culture and communications. In 2024 Kerry launched Sway, an international communications agency focussed on consumer, community, corporate and crisis PR. Sway is redefining the way global agencies serve and staff key accounts. Moving from a traditional permanent agency structure, to a flexible, agile and on demand team based worldwide and specialising in key sectors or services. Kerry holds a Bsc in Psychology and is the mother of two daughters, Ivy and Mabel.