Ze Schiavoni

Zé Schiavoni leads all agencies of IPGdxtra in Brasil (Webershandwick's collective +Golin+ The Brooklynn Brothers). Schiavoni got a journalism degree in 1982, worked in many publications and founded his agency (S2) in 1989. In 2010 S2, based in São Paulo, merged with another agency from Rio de Janeiro, Publicom. S2Publicom was acquired by Interpublic Group (IPG) in 2011. Schiavoni is also vice-president for Abracom, the brazillian PR Agencies Association. He also served as president for four years (2004 to 2008).