Sunil John

At the heart of the public relations business in the Middle East for over 25 years, Sunil founded ASDA'A in 2000 and has shaped its growth to be the benchmark public relations consultancy in the Arab world, advising governments, multinationals, regional and local companies. In 2008, WPP Group acquired majority stake in the firm. Sunil has been the driver behind the annual ASDA'A BCW Arab Youth Survey, a thought leadership initiative started in 2008, and today, is one of the most widely cited pieces of public opinion research on the region by media and policymakers across the world.