CAMPAIGNS
Best Campaign: ASIA PACIFIC
AIDS Avatar
Golin Taipei
Client: Taiwan AIDS Society and Taiwan AIDS Nurses Association
ASML APAC Employer Value Proposition campaign 2023
The Hoffman Agency
Client: ASML
Google Arts & Culture - Korea's DMZ Project
Ketchum Korea
Client: Google Korea
It Starts With Your Name
Edelman India
Client: Tata Starbucks
Reimagined: #BuiltWithPrecision
BCW Singapore
Client: Dell Technologies
Under Armour: Listen! Don't Run.
BlueFocus
Client: Under Armour
Best Campaign: MIDDLE EAST
15th annual ASDA’A BCW Arab Youth Survey: Living a New Reality
ASDA'A BCW
A Luminous Green Milestone
ASDA'A BCW
Client: Lucid Group
All About You Campaign
Agency: PRM Global
Client: Ras Al Khaimah Tourism Development Authority
BLJ Worldwide with Lusail International Circuit: Reintroducing Qatar as the Middle East’s Home of Motorsports
BLJ Worldwide
Client: Lusail International Circuit
Heinz Ketch-Up & Down
Current Global and FP7 with Kraft Heinz MEA
Client: MEA
Qatar Economic Forum, Powered by Bloomberg 2023
BLJ Worldwide
Client: Bloomberg Media Group
The Good Store
Hill & Knowlton
Client: TECOM Group and Emirates Red Crescent
Best Campaign: LATAM
Betting on the Future: Navigating Regulation in Brazil’s Betting Market
Sherlock Communications
Client: IBJR
Building the Education of the Future
Latam Intersect PR
Client: Maple Bear
Padvertising for Change
Porter Novelli
Client: Nosotras Las Mujeres (NLM)
The Last Survivors
Cappuccino / Weber Shandwick
Client: UNESCO / Holocaust Museum of Curitiba / CONIB
THE MOST IMPORTANT DAY
Orange LATAM / NODOS
Client: For a Peru Without Cancer
Best Campaign: EUROPE (OUTSIDE UK)
Barbie Pink empowerment
MARCO
Client: Mattel
FAST Heroes: saving the world one grandparent at a time
Twelve Marketing, CTL Communications, Lucan TV
Client: Boehringer Ingelheim and the World Stroke Organization
New Personal Best
Golin
Rewilding Mode
Prime Weber Shandwick
Client: Husqvarna
BEST INFLUENCER MARKETING CAMPAIGN
#TurnYourBack
Ogilvy, Edelman and David.
Client: DOVE
Alo Yoga in Kuwait #Halaalo
ASDA'A BCW
Client: Alo Yoga
Kicking the Bucket to the Curb to #MopSmarter with Swiffer PowerMop
MSL, P&G Internal PR, Saatchi & Saatchi
Client: Swiffer (Procter & Gamble)
CONSUMER LAUNCH
5G-Onion
Prime Weber Shandwick
Client: Telia
Becoming a Cultural Icon
Tin Man
Client: OREO
Keep It Real CAN
Citizen Relations
Client: Molson Coors Beverage Company
Project Heid: a new form of ‘graphic design’
W Communications
Client: Endura
Street (W)rappers
BCW
Client: Quality Street
The Unbreakable Instrument
Weber Shandwick, Mindshare, Front Row Group, Reach and Burns Entertainment
Client: Nexxus
CORPORATE BRANDING
Bringing the New Johnson & Johnson to Life in China
Johnson & Johnson China
Client: Johnson & Johnson China
Building Bridges to Breakthroughs
Ruder Finn
Client: Foundation for the National Institutes of Health (FNIH)
Stories of those who make a difference: portraits that inspire Brazil
Edelman
Client: Coca-Cola América Latina
CORPORATE SOCIAL RESPONSIBILITY
Asshole Activists
Citizen Relations
Client: TUSHY
Bringing BSL to the Beautiful Game
Tin Man
Client: Cadbury Fingers
Girls4Tech Turns 10
Mastercard
Google Arts & Culture - Korea's DMZ Project
Ketchum Korea
Client: Google Korea
MakeITSafe.ph
Globe Group
Padvertising for Change
Porter Novelli
Client: Nosotras Las Mujeres (NLM)
Rainbot
LLYC
Client: Pride Connection Mexico
The Social Swap
Edelman
Client: Heineken®
EMPLOYEE COMMUNICATIONS
Daily News Bites: An internal newsletter that connects news with employees
tbi bank
Going, going, gone... public
American Express Global Business Travel
Got. Got. Need!
Action Global Communication - UAE
Johnson & Johnson China’s Internal TV Channel JJTV
Johnson & Johnson China
Making it click
Aviva
Uplift Social Equity - Creating an Equitable Workplace for All
EY
“We are Generation Zero.” Building the new Sandoz together.
FleishmanHillard UK
Client: Sandoz Group AG
HEALTHCARE
Clinician of the Future | Shaping the Future of Health
WE Communications
Client: Elsevier Health
Dream Big
Weber Shandwick
Client: Sanofi
Innovating for People and Planet Health
Bupa
Misheard Version
Golin
Client: Specsavers
Navigating Asia Pacific’s uncharted COVID-19 journey – MSD’s policy advocacy for oral antivirals
MSD (by Sandpiper Health)
The Chat: the UK’s first WhatsApp drama series
W Communications & BMB
Client: Breast Cancer Now
The Next Chapter
Weber Shandwick Switzerland
Client: Abbott
ISSUES AND CRISIS
Betting on the Future: Navigating Regulation in Brazil’s Betting Market
Sherlock Communications
Client: IBJR
Making it Right in East Palestine
Weber Shandwick & Jackson Spalding
Client: Norfolk Southern
Number Mo, Identity Mo (Your Number, Your Identity)
Globe Telecom
SAG-AFTRA Strike
SAG-AFTRA
“LEX TVN” – Saving Free Media in Poland
SEC Newgate
Client: Warner Bros. Discovery Global/Poland, TVN
NON-PROFIT
Padvertising for Change
Porter Novelli
Client: Nosotras Las Mujeres (NLM)
The Domino Effect
Anthem
Client: Aged Care Association
The Hudson Swim 2023
WE Communications
Client: The Lewis Pugh Foundation
The Last Survivors
Cappuccino / Weber Shandwick
Client: ASICS
THE MOST IMPORTANT DAY
Orange LATAM / NODOS
Client: For a Peru Without Cancer
The Reclaimed Table
Weber Shandwick
Client: IFRC
Unearthing The Green Gap
W Communications
Client: Grow To Know
PRODUCT BRAND DEVELOPMENT
5G-Onion
Prime Weber Shandwick
Client: Telia
A Private Message
Edelman
Client: Meta/WhatsApp
Beating the odds for Betfair in Brazil
Sherlock Communications
Client: Betfair
Ben Affleck *Officially* Runs on Dunkin'
MSL, Artists Equity
Client: Dunkin' (Inspire Brands)
Found in Translation: The untold story of children who give a voice to generations.
Weber Shandwick, McCann Detroit and Casanova//McCann
Client: U.S. Bank
Mayo McHack
Edelman
Client: Hellmann's
Rewilding Mode
Prime Weber Shandwick
Client: Husqvarna
PUBLIC SECTOR
AI at Oxford
University of Oxford
Appreciation for Teachers’ Participation on “Platform Merdeka Mengajar” in 2023
Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia
Do You See Me?
Cappuccino / Weber Shandwick
Client: UNESCO
Hong Kong in the Lens by Asian Directors
CJ ENM
Client: Hong Kong Tourism Board
Padvertising for Change
Porter Novelli
Client: Nosotras Las Mujeres (NLM)
Putting Finland on the map in Brazil
Sherlock Communications
Client: Business Finland
Global PR
GLOBAL PR BREAKTHROUGH
15th annual ASDA’A BCW Arab Youth Survey: Living a New Reality
ASDA'A BCW
The Next Chapter
Weber Shandwick Switzerland
Client: Abbott
Using Avocados to Avert Cargo Theft
Sherlock Communications
Client: Overhaul
We're Back
Sela x Newcastle United
Winnie-the-Pooh: The Deforested Edition
Eleven, TBWA\Melbourne, TBWA\Chiat\Day LA, Fanclub
Client: Who Gives A Crap
GLOBAL EVENT ACTIVATION
Beating the odds for Betfair
Sherlock Communications
IWC x Mercedes-AMG Speed City
The 10 Group
Client: IWC Schaffhausen
LEAP 2023
Action Global Communications - UAE
Client: Tahaluf
The Reclaimed Table
Weber Shandwick
Client: IFRC
Unearthing The Green Gap
W Communications
Client: Grow To Know
VisitBritain's Eurovision Activity
VisitBritain
WMF Minifootball World Cup 2023: Home for Everyday Legends
Agency: PRM Global
Client: Ras Al Khaimah Tourism Development Authority
GLOBAL CREATIVE IDEA
#TurnYourBack
Ogilvy, Edelman and David.
Client: Dove
Dream Big
Weber Shandwick
Client: Sanofi
Fearlessly Pink
Financial Times
Rewilding Mode
Prime Weber Shandwick
Client: Husqvarna
The Gallery Of Lies
Weber Shandwick
Client: Animal Político
The lululemon Dupe Swap
Edelman
Client: lululemon
Winnie-the-Pooh: The Deforested Edition
Eleven, TBWA\Melbourne, TBWA\Chiat\Day LA, Fanclub
Client: Who Gives A Crap
GLOBAL INTEGRATION
Amplifying the Voices of Today’s Global Workforce
MikeWorldWide
Client: Deloitte Global
Disney100
The LEGO Group
evian x Balmain
evian
Jvke ft. The Sun
Golin
Client: Magnum
Rewilding Mode
Prime Weber Shandwick
Client: Husqvarna
Shattering Stereotypes in the Skilled Trades
3M
Using Avocados to Avert Cargo Theft
Sherlock Communications
Client: Overhaul
GLOBAL CONTENT
Avon’s Reverse Make-Up Tutorial
Red Consultancy
Client: Avon
Dream Big
Weber Shandwick
Client: Sanofi
Rockstar Energy Press Play Digital Concert
Pangolin PR
Client: Rockstar Energy (PepsiCo Global)
Severe Asthma Index
The Weber Shandwick Collective
Client: Sanofi and Regeneron
The Gallery of Lies
Weber Shandwick Mexico
Client: Animal Político
The Larry O’Brien Trophy’s NBA Finals Bucket List
National Basketball Association
The Next Chapter
Weber Shandwick Switzerland
Client: Abbott
GLOBAL CITIZENSHIP
15th annual ASDA’A BCW Arab Youth Survey: Living a New Reality
ASDA'A BCW
Girls4Tech Turns 10
Mastercard
Igniting Hope and Nurturing Sustainable Change Around the World
Sherlock Communications
Client: The Zayed Sustainability Prize
People and Agencies
GLOBAL AGENCY
Edelman
FleishmanHillard
Golin
HAVAS Red
The Weber Shandwick Collective
W Communications
Zeno Group
INTERNATIONAL AGENCY
Axicom
Manifest
Sherlock Communications
Best PR Professional: ASIA PACIFIC
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Cindy Lim
BCW
To be announced on the night
Best PR Professional: MIDDLE EAST
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Ghaleb Zeidan
Weber Shandwick MENAT
To be announced on the night
Best PR Professional: LATAM
Ana Julião
General Manager, Edelman Brazil
Patricia Zylberman
Head of PR, Brazil, Sherlock Communications
Best Agency: EUROPE (OUTSIDE UK)
LLYC
M3 Communications Group, Inc.
MARCO
Wachsman
GLOBAL BRAND
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The LEGO Group
To be announced on the night
Best Agency: APAC
Golin APAC
Icon Agency
Ruder Finn Asia
Sandpiper
The Hoffman Agency
The Weber Shandwick Collective
Best Agency: MIDDLE EAST
Action Global Communicatons
Katch International
Weber Shandwick MENAT
Best Agency: LATAM
Edelman Latin America
Latam Intersect PR
LLYC
Porter Novelli
Sherlock Communications
The Weber Shandwick Collective
Best PR Professional: EUROPE (OUTSIDE UK)
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Miguel Lucas
LLYC
To be announced on the night
GLOBAL PROFESSIONAL
IN-HOUSE
Franziska Weber
Senior Vice President & Head of Global Communications, Hyatt Hotels
Rosiane Siqueira
International PR Manager, Betfair
AGENCY
Laura Schoen
Chief Healthcare Officer, The Weber Shandwick Collective
Lívia Gammardella
Digital Strategist Leader, Latam Intersect PR
Matt Neale
Chief Executive Officer, Golin
Patrick O'Neill
Managing Partner, Sherlock Communications
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