Shortlist 2022
Campaign categories
Healthcare
Driving awareness of blood clots at the WHO amid the COVID-19 pandemic
APCO Worldwide
Client: International Society on Thrombosis and Haemostasis (ISTH)
Journey For Inspiration
Edelman Brazil
Client: Janssen Brazil
Listen to Our Voices
Ketchum Brazil
Client: Janssen Brazil
Portraits of Isolation
Weber Shandwick and GCI Health
Client: Weber Shandwick for Sanofi
Stella: A Trailer Of A Movie That Should Exist
Weber Shandwick
Client: Weber Shandwick for Sanofi
This is Our Shot Vaccine Equity Campaign with John Legend
Walgreens
Client: Walgreens and WPP/The Pharm
Wear the Pink Shirt
Orange 360 with NODOS
Client: A Life for Dakota
Employee communication
EUNited 2021: The employee hero's journey in a bottom-up transformation
Uniplan GmbH & Co. KG
Client: Michelin Reifenwerke AG & Co. KGaA
Harnessing Colleague Pride
Pfizer Inc.
Client: Pfizer Inc
Lam Research Transforms Brand to Reflect Its Bold Vision, Strengthen Employee Pride
Lam Research Corp.
Client: Lam Research Corp
Play Your Way – launching our new digital workplace Entain.me
Entain and United Culture
Client: Entain
Resilience in Action
EY
Client: EY (in house)
UNMUTE
Weber Shandwick
Client: Unilever
Corporate and social responsibility
Billion Dollar Collection
Weber Shandwick
Client: H&M Foundation
FiftyFifty
Edelman
Client: Ikea
Here To Be Heard: 10,000 voices to shape an inclusive society for all women
Revolt
Client: Mars, Incorporated
Microsoft “Teaming for Turtles”
Microsoft Stories
Client: Microsoft
The Strivers Initiative
Ketchum
Client: Mastercard
This is Our Shot Vaccine Equity Campaign with John Legend
Walgreens
Client: Walgreens and WPP/The Pharm
True Name
Ketchum
Client: Mastercard
Public sector
#ItsUpToUs
Engage BCW
Client: Mastercard Foundation
Dallas Regional Chamber
Edelman
Client: Take Care of Business
Expanding the World’s First Digital Residency to Brazil
Sherlock Communications
Client: Estonia e-Residency
Making STEM stimulating
W Communications
Client: IET
Issues and crisis
#WeAreTogether
Universities UK and Universities UK International
Client: Universities UK and Universities UK International
A Marriage Made by Covid
W Communications
Client: Hitched
A Royal Welcome
W Communications
Client: British Airways
The global supply chain crisis: protecting workers around the world
Woodrow
Client: International Chamber of Shipping
Consumer launch
A Pourfect Partnership
W Communications
Client: Camden Town Brewery x Marmite
Big Bold Ice Cream – Go Big or Go Home
GOLIN ISTANBUL
Client: UNILEVER
Cheetos: It Wasn't Me
Ketchum
Client: Frito-Lay North America: Cheetos
Reese’s Wins Thanksgiving With Largest Peanut Butter Cup Ever
FleishmanHillard
Client: Reese's Brand
The Boob Life
Manifest
Client: Tommee Tippee
Trolli Gummi Creations Myspace Invasion
Golin
Client: Trolli (Ferrara)
True Name
Ketchum
Client: Mastercard
Product brand development
A Marriage Made by Covid
W Communications
Client: Hitched
Art of London
Premier
Client: Heart of London Business Alliance
Jameson SPTO (St. Patrick’s Day Time Off)
Weber Shandwick
Client: Jameson Irish Whiskey, Pernod Ricard
Pop-Tarts Frost Shop
Weber Shandwick, Chicago
Client: Kellogg's Company
The Boob Life
Manifest
Client: Tommee Tippee
The Cheez-Itennial Cake
Weber Shandwick
Client: Kellogg's
Non-Profit
#longlivetheprince
Engine MHP + Mischief
Client: The Kiyan Prince Foundation
#WeatherCorrection
Ketchum
Client: New German Media Makers (Neue Deutsche Medienmacher*innen)
FOR A PERU WITHOUT HUNGER
Orange 360
Client: THE PERUVIAN FOOD BANK
Happy Birthday, Twitter
No Fixed Address
Client: Canadian Centre for Child Protection
The League of Leagues
Orange 360
Client: The Peruvian League Against Cancer
WeThe15
FleishmanHillard UK
Client: International Paralympic Committee (IPC)
Corporate branding
A new global perspective on iProspect: launching something new
dentsu international
Corporate Branding with a focus on "Social Good"
SUNNY SIDE UP GROUP Inc.
Client: SUNNY SIDE UP GROUP Inc.*Submission for our agency activity
Letters to this new world
Financial Times
Best influencer marketing campaign
Cesar BestieBowls
Weber Shandwick, Chicago
Client: Mars Petcare
ICONIC KISSES
FleishmanHillard Brasil
Client: Mercado Livre
Pop-Tarts Frost Shop
Weber Shandwick, Chicago
Client: Kellogg's Company
PrettyGreen and What They Said with Pantene: Miracles - Silky & Glowing
PrettyGreen and What They Said
Client: Pantene (Proctor & Gamble)
The League of Leagues
Orange 360
Client: The Peruvian League Against Cancer
The screen crib
LLYC
Client: Multiópticas
Best Campaign: Asia-Pacific
K11 Art Mall MEME Museum by 9GAG
K11 Concepts Limited
Client: K11 Art Mall
Life is Not a Crime
GOLIN Taipei
Client: Taiwan AIDS Society and Taiwan AIDS Nurses Association
Quaker China - A Bowlful of Love
PepsiCo
Client: Quaker China
Test your drinking knowledge – What is your DRINKiQ?
Ketchum Korea
Client: Diageo Korea
“Protecting and Empowering Children’s Life” pediatric combination vaccine communications campaign
Sanofi China
Client: Sanofi Vaccine China
Best Campaign: Middle East
#MonthOfGood
Hill+Knowlton Strategies
Client: Facebook Inc. (now Meta)
ADEK 2021-2022 Back to School and Students Vaccination Campaign
Action Global Communications - UAE
Client: Abu Dhabi Department of Education and Knowledge
Journey Through Time
Hill+Knowlton Strategies
Client: The Royal Commission for AlUla
Mastercard: Empowering Every Business
Weber Shandwick MENAT
Client: Mastercard
New Normal, Same Cancer
Hill+Knowlton Strategies
Client: AstraZeneca
PepsiCo Egypt - Recycle for Tomorrow
PepsiCo
Client: PepsiCo Egypt
Best Campaign: LATAM
Kellogg´s World Food Day
Porter Novelli
Client: Kellogg
Listen to Our Voices
Ketchum Brazil
Client: Janssen Brazil
Monster Pain in My Back
Weber Shandwick, McCann & MRM
Client: Novartis
Owning the FX narrative in Latin America
Sherlock Communications
Client: OANDA
The League of Leagues
Orange 360 with Young&Rubicam
Client: The Peruvian League Against Cancer
Best Campaign in Europe (Outside UK)
#ProyectoKepler, a conversation to build up together
ATREVIA COMUNICACIÓN S.LU
Client: Twitter Spain
#WeatherCorrection
Ketchum
Client: New German Media Makers (Neue Deutsche Medienmacher*innen)
Coldish
Weber Shandwick
Client: Prime Weber Shandwick for Sensodyne (GlaxoSmithKline, GSK)
How we made McDonald's #1 environmentally responsible company in Ukraine by reducing waste by 60%
Be—it Agency
Client: McDonald's Ukraine
Icelandverse
M&C Saatchi Talk
Client: Business Iceland
Portraits of Isolation
Weber Shandwick and GCI Health
Client: Weber Shandwick for Sanofi
Campaign of the Year
The Boob Life
Manifest
Client: Tommee Tippee
To be announced
Global PR categories
Global PR Breakthrough
#WeatherCorrection
Ketchum
Client: New German Media Makers (Neue Deutsche Medienmacher*innen)
#wombpainstories and the Pain Museum
Ketchum
Client: Essity Libresse/Bodyform
The Boob Life
Manifest
Client: Tommee Tippee
True Name
Ketchum
Client: Mastercard
UNMUTE
Weber Shandwick
Client: Unilever
When Harry met Santa
T/A POL AS
Client: The Norwegian Postal Service (Posten)
Global Event Activation
P&G's 2040 Net Zero Ambition
Hill+Knowlton Strategies
Client: Procter & Gamble
Remember the Wombles?
W Communications
Client: The Wombles
WrestleMania
WWE
Client: WWE
Global Creative Idea
#MonthOfGood
Hill+Knowlton Strategies
Client: Facebook Inc. (now Meta)
#wombpainstories and the Pain Museum
Ketchum
Client: Essity Libresse/Bodyform
2021 by George Orwell
The Romans
Client: Avast
Bodyright
Edelman
Client: United Nations Population Fund (UNFPA)
The World’s First NFT Art ‘Renaissance’ Awards
Eco-Age
Client: Eco-Age
True Name
Ketchum
Client: Mastercard
WWE ThunderDome
WWE
Client: WWE
Global Integration
Championing Sustainability across Latin America
Sherlock Communications
Client: Zayed Sustainability Prize
Famous Orders - “The BTS Meal”
The Narrative Group
Client: McDonald’s
Making STEM stimulating
W Communications
Client: IET
Global Content
#wombpainstories and the Pain Museum
Ketchum
Client: Essity Libresse/Bodyform
Icelandverse
M&C Saatchi Talk
Client: Business Iceland
SMA MY WAY: EMPOWERING PEOPLE WITH SPINAL MUSCULAR ATROPHY TO LIVE LIFE THEIR WAY
Aurora Healthcare Communications Ltd
Client: Roche
Sweatpant Boots
M&C Saatchi Talk
Client: Business Iceland
The Boob Life
Manifest
Client: Tommee Tippee
UNMUTE
Weber Shandwick
Client: Unilever
Global Citizenship
#WeatherCorrection
Ketchum
Client: New German Media Makers (Neue Deutsche Medienmacher*innen)
2021 Required Good Tech + Hard Tech to Drive Social and Economic Progress
IBM
Draw the Line Against Malaria
Dentsu International
Client: Malaria No More UK
The Boob Life
Manifest
Client: Tommee Tippee
When Harry met Santa
T/A POL AS
Client: The Norwegian Postal Service (Posten)
Youth Ag Summit
Partner in Innovation
Client: Bayer Crop Science
People and agencies
Global Agency
Action earns trust, trust earns action
Edelman
empathy + intelligence delivering momentum + impact
Ketchum
GCI Health
Golin Global
What the World Didn’t Know It Needed
FleishmanHillard
Why 2021 was an incREDible Year for Red Havas
Red Havas
Zeno Group
International Agency
INTERNATIONAL AGENCY
W Communications
Manifest London
Sherlock Communications
Best Agency in Asia-Pacific
Creating Change in Asia for Asia
Golin
DeVries Global: Disrupting 2021 for 2022
DeVries Global
Growing as One WE in APAC
WE Communications
In Change We Build
Weber Shandwick
Client: Weber Shandwick Asia Pacific
Ruder Finn Asia
Best Agency in Middle East
2021: A Breakthrough Year
ASDA'A BCW
Best Agency in Middle East
Hill+Knowlton Strategies
Best Agency in Middle East
Weber Shandwick MENAT
Making Mighty Middle East Moves
Acorn Strategy
Client: Acorn Strategy FZ LLC
Seven Media Middle East FZ LLC
Best Agency in LATAM
EDELMAN LATIN AMERICA: THE YEAR THAT WE EXCELLED AS 'ONE TEAM'
Edelman Latin Amnerica
Client: Edelman Latin America
Expanding Latin America
Ágora Public Affairs & Strategic Communications
Client: Agora Public Affairs & Strategic Communication
LLYC loves LATAM
LLYC
Client: LLYC
Porter Novelli Latin America
Porter Novelli
Client: Porter Novelli
Sherlock Communications
Best Agency in Europe (Outside UK)
LLYC
The Future Belongs to the Fearless: Wachsman Hits 81% Revenue Growth as #1 PR Agency in $2tn+ Blockchain Tech Sector
Wachsman
Global Brand
A growing powerhouse for IT partnership and innovation
Edelman UK
Client: Infosys Limited
Financial Times
Global Marketer
Finola McDonnell
Financial Times
Rachel Ferdinando for Frito-Lay North America
Frito-Lay North America
Client: Ketchum
Global Professional - In House
Anthony Farina
CSL Behring
Client: CSL (owner of CSL Behring Biotherapies, Seqirus Influenza Vaccines, and now Vifor Pharma)
Drew Herdener
Amazon
Jonathan Adashek
IBM
Stacey Jones
Accenture
Client: Accenture
Wendy Orthman
INFINITI Motor Company
Client: INFINITI Motor Company
Best PR Professional in LATAM
Ciro Dias dos Reis
Imagem Corporativa Comunicacao LTDA
Mariana Sanz
Edelman Latin Amnerica
Patrick O'Neill
Sherlock Communications
Best PR Professional in Middle East
Abdulaziz Ahmed Al Hammadi
Four Communications Group
Client: DAFZ marketing and communications department
To be announced
Global Professional- Agency
Susan Howe
Weber Shandwick
Client: Weber Shandwick
To be announced
Zeno Group
Best Professional in Europe (outside UK)
Maxim Behar
M3 Communications Group, Inc.
Client: M3 Communications Group, Inc.