The 2024 PRWeek Global Awards Winners
CAMPAIGNS
Best Campaign: ASIA PACIFIC

AIDS Avatar
Golin Taipei
Client: Taiwan AIDS Society and Taiwan AIDS Nurses Association

Under Armour: Listen! Don't Run.
BlueFocus
Client: Under Armour

ASML APAC Employer Value Proposition campaign 2023
The Hoffman Agency
Client: ASML

Google Arts & Culture - Korea's DMZ Project
Ketchum Korea
Client: Google Korea

It Starts With Your Name
Edelman India
Client: Tata Starbucks

Reimagined: #BuiltWithPrecision
BCW Singapore
Client: Dell Technologies
Best Campaign: MIDDLE EAST

Heinz Ketch-Up & Down
Current Global and FP7 with Kraft Heinz MEA
Client: MEA

The Good Store
Hill & Knowlton
Client: TECOM Group and Emirates Red Crescent

15th annual ASDA’A BCW Arab Youth Survey: Living a New Reality
ASDA'A BCW

A Luminous Green Milestone
ASDA'A BCW
Client: Lucid Group

All About You Campaign
Agency: PRM Global
Client: Ras Al Khaimah Tourism Development Authority

BLJ Worldwide with Lusail International Circuit: Reintroducing Qatar as the Middle East’s Home of Motorsports
BLJ Worldwide
Client: Lusail International Circuit

Qatar Economic Forum, Powered by Bloomberg 2023
BLJ Worldwide
Client: Bloomberg Media Group
Best Campaign: LATAM

Padvertising for Change
Porter Novelli
Client: Nosotras Las Mujeres (NLM)

The Last Survivors
Cappuccino / Weber Shandwick
Client: UNESCO / Holocaust Museum of Curitiba / CONIB

Betting on the Future: Navigating Regulation in Brazil’s Betting Market
Sherlock Communications
Client: IBJR

Building the Education of the Future
Latam Intersect PR
Client: Maple Bear

THE MOST IMPORTANT DAY
Orange LATAM / NODOS
Client: For a Peru Without Cancer
Best Campaign: EUROPE (OUTSIDE UK)

FAST Heroes: saving the world one grandparent at a time
Twelve Marketing, CTL Communications, Lucan TV
Client: Boehringer Ingelheim and the World Stroke Organization

New Personal Best
Golin

Barbie Pink empowerment
MARCO
Client: Mattel

Rewilding Mode
Prime Weber Shandwick
Client: Husqvarna
BEST INFLUENCER MARKETING CAMPAIGN

#TurnYourBack
Ogilvy, Edelman and David.
Client: DOVE

Alo Yoga in Kuwait #Halaalo
ASDA'A BCW
Client: Alo Yoga

Kicking the Bucket to the Curb to #MopSmarter with Swiffer PowerMop
MSL, P&G Internal PR, Saatchi & Saatchi
Client: Swiffer (Procter & Gamble)
CONSUMER LAUNCH

The Unbreakable Instrument
Weber Shandwick, Mindshare, Front Row Group, Reach and Burns Entertainment
Client: Nexxus

Becoming a Cultural Icon
Tin Man
Client: OREO

5G-Onion
Prime Weber Shandwick
Client: Telia

Keep It Real CAN
Citizen Relations
Client: Molson Coors Beverage Company

Project Heid: a new form of ‘graphic design’
W Communications
Client: Endura

Street (W)rappers
BCW
Client: Quality Street
CORPORATE BRANDING

Building Bridges to Breakthroughs
Ruder Finn
Client: Foundation for the National Institutes of Health (FNIH)

Bringing the New Johnson & Johnson to Life in China
Johnson & Johnson China
Client: Johnson & Johnson China

Stories of those who make a difference: portraits that inspire Brazil
Edelman
Client: Coca-Cola América Latina
CORPORATE SOCIAL RESPONSIBILITY

Padvertising for Change
Porter Novelli
Client: Nosotras Las Mujeres (NLM)

Bringing BSL to the Beautiful Game
Tin Man
Client: Cadbury Fingers

Asshole Activists
Citizen Relations
Client: TUSHY

Girls4Tech Turns 10
Mastercard

Google Arts & Culture - Korea's DMZ Project
Ketchum Korea
Client: Google Korea

MakeITSafe.ph
Globe Group

Rainbot
LLYC
Client: Pride Connection Mexico

The Social Swap
Edelman
Client: Heineken®
EMPLOYEE COMMUNICATIONS

Making it click
Aviva

Uplift Social Equity - Creating an Equitable Workplace for All
EY

Daily News Bites: An internal newsletter that connects news with employees
tbi bank

Going, going, gone... public
American Express Global Business Travel

Got. Got. Need!
Action Global Communication - UAE

Johnson & Johnson China’s Internal TV Channel JJTV
Johnson & Johnson China

“We are Generation Zero.” Building the new Sandoz together.
FleishmanHillard UK
Client: Sandoz Group AG
HEALTHCARE

The Chat: the UK’s first WhatsApp drama series
W Communications & BMB
Client: Breast Cancer Now

Misheard Version
Golin
Client: Specsavers

Clinician of the Future | Shaping the Future of Health
WE Communications
Client: Elsevier Health

Dream Big
Weber Shandwick
Client: Sanofi

Innovating for People and Planet Health
Bupa

Navigating Asia Pacific’s uncharted COVID-19 journey – MSD’s policy advocacy for oral antivirals
MSD (by Sandpiper Health)

The Next Chapter
Weber Shandwick Switzerland
Client: Abbott
ISSUES AND CRISIS

SAG-AFTRA Strike
SAG-AFTRA

Betting on the Future: Navigating Regulation in Brazil’s Betting Market
Sherlock Communications
Client: IBJR

Making it Right in East Palestine
Weber Shandwick & Jackson Spalding
Client: Norfolk Southern

Number Mo, Identity Mo (Your Number, Your Identity)
Globe Telecom

“LEX TVN” – Saving Free Media in Poland
SEC Newgate
Client: Warner Bros. Discovery Global/Poland, TVN
NON-PROFIT

Padvertising for Change
Porter Novelli
Client: Nosotras Las Mujeres (NLM)

The Domino Effect
Anthem
Client: Aged Care Association

The Hudson Swim 2023
WE Communications
Client: The Lewis Pugh Foundation

The Last Survivors
Cappuccino / Weber Shandwick
Client: ASICS

THE MOST IMPORTANT DAY
Orange LATAM / NODOS
Client: For a Peru Without Cancer

The Reclaimed Table
Weber Shandwick
Client: IFRC
Unearthing The Green Gap
W Communications
Client: Grow To Know
PRODUCT BRAND DEVELOPMENT

Mayo McHack
Edelman
Client: Hellmann's

A Private Message
Edelman
Client: Meta/WhatsApp

5G-Onion
Prime Weber Shandwick
Client: Telia

Beating the odds for Betfair in Brazil
Sherlock Communications
Client: Betfair

Ben Affleck *Officially* Runs on Dunkin'
MSL, Artists Equity
Client: Dunkin' (Inspire Brands)

Found in Translation: The untold story of children who give a voice to generations.
Weber Shandwick, McCann Detroit and Casanova//McCann
Client: U.S. Bank

Rewilding Mode
Prime Weber Shandwick
Client: Husqvarna
PUBLIC SECTOR

Padvertising for Change
Porter Novelli
Client: Nosotras Las Mujeres (NLM)

AI at Oxford
University of Oxford

Appreciation for Teachers’ Participation on “Platform Merdeka Mengajar” in 2023
Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia

Do You See Me?
Cappuccino / Weber Shandwick
Client: UNESCO

Hong Kong in the Lens by Asian Directors
CJ ENM
Client: Hong Kong Tourism Board

Putting Finland on the map in Brazil
Sherlock Communications
Client: Business Finland
Global PR
GLOBAL PR BREAKTHROUGH

Winnie-the-Pooh: The Deforested Edition
Eleven, TBWA\Melbourne, TBWA\Chiat\Day LA, Fanclub
Client: Who Gives A Crap

The Next Chapter
Weber Shandwick Switzerland
Client: Abbott

15th annual ASDA’A BCW Arab Youth Survey: Living a New Reality
ASDA'A BCW

Using Avocados to Avert Cargo Theft
Sherlock Communications
Client: Overhaul

We're Back
Sela x Newcastle United
GLOBAL EVENT ACTIVATION

The Reclaimed Table
Weber Shandwick
Client: IFRC
Unearthing The Green Gap
W Communications
Client: Grow To Know

Beating the odds for Betfair
Sherlock Communications

IWC x Mercedes-AMG Speed City
The 10 Group
Client: IWC Schaffhausen

LEAP 2023
Action Global Communications - UAE
Client: Tahaluf

VisitBritain's Eurovision Activity
VisitBritain

WMF Minifootball World Cup 2023: Home for Everyday Legends
Agency: PRM Global
Client: Ras Al Khaimah Tourism Development Authority
GLOBAL CREATIVE IDEA

Winnie-the-Pooh: The Deforested Edition
Eleven, TBWA\Melbourne, TBWA\Chiat\Day LA, Fanclub
Client: Who Gives A Crap

The lululemon Dupe Swap
Edelman
Client: lululemon

#TurnYourBack
Ogilvy, Edelman and David.
Client: Dove

Dream Big
Weber Shandwick
Client: Sanofi

Fearlessly Pink
Financial Times

Rewilding Mode
Prime Weber Shandwick
Client: Husqvarna

The Gallery Of Lies
Weber Shandwick
Client: Animal Político
GLOBAL INTEGRATION

Rewilding Mode
Prime Weber Shandwick
Client: Husqvarna

evian x Balmain
evian

Amplifying the Voices of Today’s Global Workforce
MikeWorldWide
Client: Deloitte Global
Disney100
The LEGO Group

Jvke ft. The Sun
Golin
Client: Magnum

Shattering Stereotypes in the Skilled Trades
3M

Using Avocados to Avert Cargo Theft
Sherlock Communications
Client: Overhaul
GLOBAL CONTENT

The Gallery of Lies
Weber Shandwick Mexico
Client: Animal Político

The Larry O’Brien Trophy’s NBA Finals Bucket List
National Basketball Association

Avon’s Reverse Make-Up Tutorial
Red Consultancy
Client: Avon

Dream Big
Weber Shandwick
Client: Sanofi

Rockstar Energy Press Play Digital Concert
Pangolin PR
Client: Rockstar Energy (PepsiCo Global)

Severe Asthma Index
The Weber Shandwick Collective
Client: Sanofi and Regeneron

The Next Chapter
Weber Shandwick Switzerland
Client: Abbott
GLOBAL CITIZENSHIP

Igniting Hope and Nurturing Sustainable Change Around the World
Sherlock Communications
Client: The Zayed Sustainability Prize

15th annual ASDA’A BCW Arab Youth Survey: Living a New Reality
ASDA'A BCW

Girls4Tech Turns 10
Mastercard
People and Agencies
GLOBAL AGENCY

The Weber Shandwick Collective

Golin

Edelman

FleishmanHillard

HAVAS Red

W Communications

Zeno Group
INTERNATIONAL AGENCY

Sherlock Communications

Manifest

Axicom
Best PR Professional: ASIA PACIFIC
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Cindy Lim
BCW
Shortlist: To be announced on the night
Best PR Professional: MIDDLE EAST
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Ghaleb Zeidan
Weber Shandwick MENAT
Shortlist: To be announced on the night
Best PR Professional: LATAM
Ana Julião
General Manager, Edelman Brazil

Patricia Zylberman
Head of PR, Brazil, Sherlock Communications
Best Agency: EUROPE (OUTSIDE UK)

MARCO

Wachsman

LLYC
M3 Communications Group, Inc.
GLOBAL BRAND
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The LEGO Group
Shortlist: To be announced on the night
Best Agency: APAC

Ruder Finn Asia

Icon Agency

Golin APAC

Sandpiper

The Hoffman Agency

The Weber Shandwick Collective
Best Agency: MIDDLE EAST

Action Global Communicatons

Weber Shandwick MENAT

Katch International
Best Agency: LATAM

Sherlock Communications

Porter Novelli

Edelman Latin America

Latam Intersect PR

LLYC

The Weber Shandwick Collective
Best PR Professional: EUROPE (OUTSIDE UK)
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Miguel Lucas
LLYC
FINALIST: To be announced on the night
GLOBAL PROFESSIONAL
IN-HOUSE

Franziska Weber
Senior Vice President & Head of Global Communications, Hyatt Hotels

Rosiane Siqueira
International PR Manager, Betfair
AGENCY

Patrick O'Neill
Managing Partner, Sherlock Communications
Laura Schoen
Chief Healthcare Officer, The Weber Shandwick Collective

Lívia Gammardella
Digital Strategist Leader, Latam Intersect PR

Matt Neale
Chief Executive Officer, Golin
Campaign of The Tear

Padvertising for Change
Porter Novelli
Client: Nosotras Las Mujeres (NLM)